Jonathan Fethiere

Improved long-term retention and client satisfaction by leading the onboarding and implementation of programmatic and retail media clients. Onboarded and launched campaigns across The Trade Desk's retail partnership ecosystem, including Walmart DSP, Roundel (Target), and Kroger (Prism/84.51°).

Spearheaded Choozle’s retail media offering, resulting in $1,821,354 in incremental revenue from retail partnerships campaigns. Collaborated with cross-functional teams to build scalable processes across all programmatic solutions and onboarded 32 brand direct advertisers, agencies, and SSPs.

Managed the entire sales cycle, including prospecting new clients, developing strategic proposals, and onboarding onto the Choozle platform. Responsible for closing new deals in the Southeast territory and exceeding quarterly revenue goals.

Project managed digital advertising campaigns for a portfolio of 65-70 associations/organizations using Asana. Organized and executed various campaign types, including retargeting, email mapping, geofence, and search keyword campaigns.

Responsible for establishing, developing, and deepening long-term relationships with an assigned portfolio of 60 SharpSpring agency partners. Conducted joint sales calls to pitch the platform to prospective clients, converting 50% into actual clients.

Maintained a book of business consisting of 50 marketing agencies and guided them through a 60-day onboarding period. Served as the main point of contact for digital strategy consultation and facilitated CRM data migration.

Identified, nurtured, and transformed marketing-qualified leads into sales-ready leads. Ranked #1 on the Sales team for demos scheduled and attended, consistently exceeding targets.

Grew store sales from $675,000 in 2015 to over $2.4 million, a 255% increase in under four years. Successfully processed 27 credit applications for paint contractors, developing stronger business relationships to increase revenue potential.

Graduated with a Bachelor of Science in Food & Resource Economics, complemented by a minor in Business Administration. This program provided a strong foundation in economic principles and business management.