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Katherine GunyaKG
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Katherine Gunya

@katherinegunya

CRM & Marketing Manager at Digital Retail Partners implementing HubSpot, Klaviyo, and Shopify systems clients can confidently use.

United States
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At Digital Retail Partners, I help clients make HubSpot, Shopify, and Klaviyo work for their teams. I audit accounts, manage end-to-end implementations, and create processes that give teams ownership of their tools.

I manage email and SMS marketing strategy across client accounts, from writing campaign briefs to overseeing builds, testing, sends, and reporting. I also create dashboards and recommendations that help sales and management teams make sense of their results.

Training and client success are central to my work. I facilitate in-person and virtual sessions and create documentation clients can return to, helping teams feel confident using their systems. My psychology background shapes how I help clients understand their tech stack and find their footing.

Experience

Work history, roles, and key accomplishments

Digital Retail Partners logoDP
Current

Senior CRM & Marketing Manager

Feb 2026 - Present (8 months)

Certified Klaviyo, HubSpot, and Shopify Agency Partner.

Email & SMS Marketing Management
- Listened to clients needs and made platform or app recommendations to fit current needs and future desire to scale
- Managed email marketing efforts in Klaviyo, HubSpot, and Shopify-based accounts
- Created monthly and quarterly email & SMS marketing strategy for upwards of five accounts at a time across D2

Digital Retail Partners logoDP

CRM & Marketing Manager

Feb 2024 - Feb 2026 (2 years)

Expanded into supporting  Shopify efforts
- Earned the Shopify POS Launch and Operations verified skill badge
- Set up and managed end-to-end integration between Shopify and Mindbody Online for a high-end dermatologist office, allowing for more accurate stock tracking and sales reconciliation between online and in-office purchases
- Assisted with page and website template creation and updates
- Ma

Digital Retail Partners logoDP

CRM & Marketing Coordinator

Dec 2022 - Feb 2024 (1 year 2 months)

HubSpot Account Management
- Earned six HubSpot skill knowledge and skill certifications in one month
- Supported post-audit process for two enterprise-level HubSpot accounts: data cleanup and restructuring, built, tested, and implemented of marketing and operational automations, 
- Trained the entire sales team of a mid-sized luxury stone & tile company both in person and over video calls across

HAYVN Coworking Community logoHC

Community Manager & Brand Ambassador

Apr 2022 - Jun 2023 (1 year 2 months)

- Led guided tours of the space to prospective members and educated them on the space’s features, perks, and policies
- Assisted with member onboarding and offboarding
- Co-managed and co-led the organization’s Young Professionals and Entrepreneurs networking and education events
- Assisted in the setup, running, and breakdown of base one community event per week.
- Evangelised brand at events

Publio logoPU

Junior Account Manager

Feb 2022 - Dec 2022 (10 months)

Assisted in the onboarding and high level management processes for new accounts

Created training plan, deck, and marketing collateral for an online training course following The Publisher's M.O.™. Assisted with video production and editing of the course.

Managed three email and social media accounts

Publio logoPU

Marketing Coordinator

Jun 2021 - Feb 2022 (8 months)

Earned SEMRush’s SEO Fundamentals certificate and created a learning guide for a local nonprofit’s educational programming. Led group discussions for program attendees and prepped them for each lesson in the course.

Education

Degrees, certifications, and relevant coursework

SH

Shopify

Shopify POS Launch and Operations

Sep 2024

HA

HubSpot Academy

Inbound Sales

Dec 2022 · Expired Jan 2025

HA

HubSpot Academy

HubSpot Sales Software

Dec 2022 · Expired Jan 2024

HA

HubSpot Academy

HubSpot Marketing Software

Dec 2022 · Expired Jan 2024

HA

HubSpot Academy

Inbound Marketing

Dec 2022 · Expired Jan 2024

UA

University of St Andrews

Bachelor's degree, Psychology

2017 - 2021

HA

HubSpot Academy

Email Marketing

Jul 2021 · Expired Aug 2023

HA

HubSpot Academy

Social Media Marketing Certification Course

Jul 2021 · Expired Aug 2023

SE

Semrush

SEO Fundamentals

Jul 2021 · Expired Jul 2022

Tech stack

Software and tools used professionally

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