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Oluwaseyi Bamgbola

@oluwaseyibamgbola

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Marketing strategist at Delta Air Lines who led a retargeting program generating $100M+ in annual incremental revenue.

United States

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At Delta Air Lines, I lead marketing workstreams for the Travel Products portfolio, coordinating teams and partners from planning through execution. I develop integrated campaigns across digital, email, media, airport, and partner channels.

I led the national go-to-market strategy for the Delta Cars + SIXT partnership. Its launch-period promotions and partner marketing initiatives contributed to more than $70M in revenue.

I also led Delta’s National Retargeting Program, using customer data and behavioral insights to develop personalized marketing journeys that generated $100M+ in annual incremental revenue. I manage Salesforce and Adobe CDP data for segmentation, targeting, personalization, and measurement.

Earlier, I managed automotive marketing accounts at Click Here Digital and led retail marketing initiatives for HART Tools at Techtronic Industries. Across my work, I use campaign and customer performance data to inform marketing recommendations.

Experience

Work history, roles, and key accomplishments

Current

Senior Brand Partnerships & Marketing Specialist

Current

Delta Air Lines

Oct 2022 - Present (4 years 1 month)

Lead marketing workstreams for Delta's Travel Products portfolio, coordinating initiatives across multiple teams and developing integrated marketing plans. Managed the national go-to-market strategy for the Delta Cars + SIXT partnership, contributing to over $70M in revenue during the launch period.

Marketing Strategy Project Management Stakeholder Management Salesforce Adobe Real Time CDP Google Analytics Campaign Management Data Analysis Customer Engagement Retail Marketing

Digital Sales & Partnerships Manager

Cumulus Media

Jul 2022 - Oct 2022 (3 months)

Developed integrated advertising strategies across digital channels and managed client presentations, media recommendations, and campaign performance reports.

Paid Search Display Advertising Paid Social Video Geofencing Podcasting Audio Streaming Email Marketing Campaign Management Client Presentations

Digital Marketing Consultant

Click Here Digital

Feb 2021 - Jun 2022 (1 year 4 months)

Managed a $410K+ monthly portfolio of automotive marketing accounts, coordinating client requests and campaign workstreams. Used Salesforce, Google Analytics, and campaign data to evaluate performance and produce client reports.

Salesforce Google Analytics Google Tag Manager SEO SEM Campaign Management Client Reporting Data Analysis

Field Marketing & Brand Development Representative

Techtronic Industries

Feb 2021 - Feb 2022 (1 year)

Led regional retail marketing initiatives for HART Tools across 7 Walmart locations, managing $350K in merchandising and field activations. Executed the region's top-performing social media campaign, contributing to 112% year-over-year sales growth.

Retail Marketing Merchandising Field Activations Social Media Marketing Sales Analysis Stakeholder Management

Marketing Manager

Waffle House

Nov 2019 - Feb 2021 (1 year 3 months)

Led local marketing and recruitment initiatives, coordinating internal stakeholders and developing marketing communications and internal newsletters.

Local Marketing Recruitment Marketing Internal Communications Stakeholder Coordination

Sales & Marketing Representative

AT&T

Jan 2016 - Jul 2019 (3 years 6 months)

Executed B2B and B2C customer outreach, promotional campaigns, and local marketing initiatives. Consistently ranked #1 in regional part-time sales performance.

B2B Sales B2C Sales Customer Relationship Management Promotional Campaigns Local Marketing