I’m a partner success leader with 15+ years in retail and CPG marketing technology. I’ve managed a $15–20M partner portfolio with 100% retention and 98%+ fund utilization, and I’ve advised major CPG brands on strategy changes that delivered $10M+ in incremental profit. I’m at my best as the bridge between what a partner needs and what the business can deliver: building trust, aligning cross-functional teams, and turning complex programs into measurable growth.
Looking for a job
Crystal Burkhard
@crystalburkhard
Partner success leader with more than 15 years of experience in retail and CPG marketing technology
United StatesExperience
Work history, roles, and key accomplishments
Current
Sr. Manager, Manufacturer Coupon & Rebate Initiatives
Dec 2021 - Present (4 years 10 months)
Manage vendor partnerships for digital coupons and rebates, driving a 100% increase in annual revenue guarantee and generating $10M+ in incremental profit. Advise CPG partners on offer strategy and lead cross-functional teams.
Embedded onsite at Albertsons as the primary vendor representative, designing ad review processes and rebuilding coupon inventory systems. Trained and onboarded team members to handle client support.
Managed a portfolio of CPG brand partners representing $15-20M in annual spend, maintaining 98%+ fund utilization and 100% account retention. Led implementation calls and collaborated with creative teams.
DC
Customer Success Manager
Dotomi, a ValueClick Company
Jan 2011 - Jan 2012 (1 year)
Built strategic client relationships with Pottery Barn Teen and Kids, accelerating traffic and revenue growth through behaviorally targeted ad campaigns. Led quarterly planning sessions with advertiser partners.
Managed programs and provided production assistance at Quotient Technology.
SI
Client Service Director
Second to None, Inc.
Jan 2004 - Dec 2009 (5 years 11 months)
Directed client service operations at Second to None, Inc.
SI
Field Research Coordinator
Second to None, Inc.
Jan 2000 - Dec 2004 (4 years 11 months)
Coordinated field research activities at Second to None, Inc.
Education
Degrees, certifications, and relevant coursework
Eastern Michigan University
Bachelor of Business Administration, Marketing
Bachelor of Business Administration in Marketing from Eastern Michigan University, completed in 2006.
Tech stack
Software and tools used professionally
Availability
Looking for a job
Location
United StatesAuthorized to work in
Salary expectations
176k+ USD
Social media
Interested in hiring Crystal?
You can contact Crystal and 90k+ other talented remote workers on Himalayas.
Message CrystalGet matched with your dream remote job
Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!
