Open to opportunities

Stacy Ceccarelli

@stacyceccarelli

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Engagement Strategy, Product Adoption, Customer Advocacy, and Sales Enablement

United States

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What I'm looking for

I seek a leadership role where I can drive customer engagement and retention through data-driven lifecycle programs, cross-functional collaboration, and measurable revenue impact.

Award-winning Marketing & Customer Success Leader with 10+ years of experience driving engagement, retention, and revenue growth in B2B, B2C, and B2B2C markets. Proven track record in SaaS, healthcare, fintech, and marketing industries. Adept at building relationships, analyzing data, and executing high-impact strategies to accelerate deal progression, optimize customer journeys, and improve brand engagement. Thrive in fast-paced, high-growth environments where real-time problem-solving and execution are keys to success.

Experience

Work history, roles, and key accomplishments

Customer Success Manager

Joist AI

Jun 2025 - Sep 2025 (3 months)

Created training materials, playbooks, and onboarding processes that improved customer onboarding consistency and reduced ramp time while partnering with product and sales to influence roadmap priorities.

Onboarding Playbook Development Customer Support Product Feedback Enablement Cross Functional Collaboration & Customer Success

Marketing Strategist

Premise Health

Jan 2023 - Mar 2025 (2 years 2 months)

Led development and execution of member engagement journeys and campaign strategies that improved utilization, satisfaction, and retention while presenting performance and insights to executive stakeholders.

Lifecycle Marketing Campaign Strategy Product Marketing ABM Analytics Go To Market

Senior Marketing Manager

Built Technologies

Jun 2022 - Oct 2022 (4 months)

Launched multichannel campaigns and sales enablement playbooks that increased pipeline and accelerated product adoption, earning internal awards for measurable revenue impact and cross-functional leadership.

Sales Enablement GTM Strategy Campaign Management Product Positioning Cross Functional Collaboration Case Studies

Marketing Manager

Built Technologies

May 2021 - Jun 2022 (1 year 1 month)

Designed B2B and B2B2C lifecycle campaigns that increased retention and engagement, produced case studies, and managed partnerships and integrations to extend market reach.

Lifecycle Marketing Retention Case Studies Partner Management Integration Content Creation Product Messaging Customer Engagement

Technical Customer Success Manager

Built Technologies

Jul 2020 - May 2021 (10 months)

Spearheaded an automated lifecycle engagement program that reduced client churn by 85% in under seven months and developed onboarding resources to accelerate product adoption.

Onboarding Customer Insights Pro Product Adoption Playbook Development Implementation

Commercial Account Executive

Built Technologies

Jun 2019 - Jul 2020 (1 year 1 month)

Owned full sales cycle for SMB lender accounts including prospecting, demos, pricing negotiations, and forecasting to advance opportunities to closed deals.

Prospecting Negotiation Forecasting MEDDIC CRM Territory Management

Sales Development Rep

Built Technologies

Oct 2018 - Jun 2019 (8 months)

Generated enterprise leads via cold outreach and LinkedIn, developed a discovery playbook to qualify opportunities, and accelerated deal lifecycles through improved qualification and stakeholder engagement.

Lead Generation Cold Calling LinkedIn Sales Navigator Discovery Qualification Pipeline Development Salesforce

Strategic Account Manager

Forrester Research

Jun 2017 - Oct 2018 (1 year 4 months)

Cultivated C-level relationships and renewed approximately $1M annually across 24 accounts while identifying expansion opportunities through data-driven insights and benchmarking.

Account Management Client Relationships Strategic Selling Data Analysis Benchmarking Stakeholder Management Upselling

Business Development Rep

Industrial Strength Marketing

Nov 2016 - Jun 2017 (7 months)

Implemented an outbound sales process to generate consistent pipeline, managed inbound leads in HubSpot CRM, and supported website benchmarking for clients using SEO metrics.

Outbound Sales HubSpot Lead Nurturing Pipeline Generation CRM

Marketing Communications Specialist

STG Design

Apr 2016 - Nov 2016 (7 months)

Developed marketing materials and managed social media for the Nashville office, coordinated project photography, and produced architectural documents using AIA software.

Marketing Collateral Social Media Graphic Design Print Production Project Coordination Client Communication Content Creation

Strategic Delivery Manager

Vertek Solutions

Jan 2014 - Mar 2016 (2 years 2 months)

Managed largest healthcare client and elevated vendor ranking to #1, led client success for contractors, and implemented onboarding and reporting processes that improved delivery metrics.

Client Success Vendor Management Onboarding Reporting Recruitment Contract Management

Account Manager

Vertek Solutions

Feb 2013 - Jan 2014 (11 months)

Drove account revenue performance, earning a Platinum Award for >$520k annual revenue and maintaining top vendor status through scorecard-driven metrics.

Account Management Revenue Growth Client Relationships Performance Metrics Sales Vendor Ranking CRM Reporting

Senior Technical Recruiter

Vertek Solutions

Jul 2012 - Feb 2013 (7 months)

Qualified requisitions, submitted candidates, coordinated interviews, and maintained client relationships while supporting recruitment and contractor success.