Stacy Ceccarelli

Created training materials, playbooks, and onboarding processes that improved customer onboarding consistency and reduced ramp time while partnering with product and sales to influence roadmap priorities.

Led development and execution of member engagement journeys and campaign strategies that improved utilization, satisfaction, and retention while presenting performance and insights to executive stakeholders.

Launched multichannel campaigns and sales enablement playbooks that increased pipeline and accelerated product adoption, earning internal awards for measurable revenue impact and cross-functional leadership.

Designed B2B and B2B2C lifecycle campaigns that increased retention and engagement, produced case studies, and managed partnerships and integrations to extend market reach.

Spearheaded an automated lifecycle engagement program that reduced client churn by 85% in under seven months and developed onboarding resources to accelerate product adoption.

Owned full sales cycle for SMB lender accounts including prospecting, demos, pricing negotiations, and forecasting to advance opportunities to closed deals.

Generated enterprise leads via cold outreach and LinkedIn, developed a discovery playbook to qualify opportunities, and accelerated deal lifecycles through improved qualification and stakeholder engagement.

Cultivated C-level relationships and renewed approximately $1M annually across 24 accounts while identifying expansion opportunities through data-driven insights and benchmarking.

Implemented an outbound sales process to generate consistent pipeline, managed inbound leads in HubSpot CRM, and supported website benchmarking for clients using SEO metrics.

Developed marketing materials and managed social media for the Nashville office, coordinated project photography, and produced architectural documents using AIA software.

Managed largest healthcare client and elevated vendor ranking to #1, led client success for contractors, and implemented onboarding and reporting processes that improved delivery metrics.

Drove account revenue performance, earning a Platinum Award for >$520k annual revenue and maintaining top vendor status through scorecard-driven metrics.

Qualified requisitions, submitted candidates, coordinated interviews, and maintained client relationships while supporting recruitment and contractor success.

Produced graphic design deliverables for automotive technology products and marketing initiatives.

Supported website and motion graphics projects, contributing to interactive digital media and marketing deliverables.

Completed a Bachelor of Arts in Visual Communication Design & Marketing, focusing on design principles and marketing fundamentals.

Attended the Summer Scholarship Program for Proficiency in Fine Art (Marie Walsch Sharpe Program) to develop fine art skills and portfolio work.