Looking for a job

Stephanie Deibel

@stephaniedeibel

Marketing campaign execution specialist at JPMorgan Chase who optimized targeting and decision logic to drive $8.1MM in incremental revenue.

United States

Message

At JPMorgan Chase, I led personalized marketing campaign execution reaching 39MM+ customers and improved targeting and decision logic, driving $8.1MM in incremental revenue. I also served as the Chase.com owned web and mobile ad subject matter expert.

Before that, I launched protected landing pages at JPMorgan Chase to help eliminate acquisition offer virality, and executed campaigns across direct mail, owned ads, paid search, landing pages, email, and banker channels.

At DePuy Synthes, I spearheaded the company’s first co-marketing program, resulting in 8% YOY growth. At Bread Financial, I managed a $1.7MM marketing budget and coordinated a point-of-sale capability implementation that resulted in $2.6MM in incremental sales.

Experience

Work history, roles, and key accomplishments

Vice President, Acquisition Marketing Strategy Lead

JPMorgan Chase

Jul 2024 - Jul 2026 (2 years)

Led end-to-end execution of personalized marketing campaigns reaching 39MM+ customers. Spearheaded targeting optimization and decision-logic improvements driving +$8.1MM in incremental revenue.

Marketing Strategy Campaign Execution Test and Learn QA auditing Digital Channels Personalization Team Leadership

Sr. Associate, Acquisition Campaign Management

JPMorgan Chase

Aug 2021 - Jul 2024 (2 years 11 months)

Successfully led the launch of protected landing pages in partnership with vendor as a leadership directive to eliminate acquisition offer virality. Executed campaigns across direct mail, owned ads, paid search, landing pages, emails, and banker channels.

Campaign Management Direct Mail Paid Search Email Marketing Landing Pages Customer Experience

Marketing & Resident Education Specialist

DePuy Synthes

Oct 2018 - Jun 2020 (1 year 8 months)

Spearheaded company's first ever co-marketing program in conjunction with client, agency, and corporate marketing team, resulting in 8% YOY growth. Presented marketing options and materials to surgeon clients and collaborated on areas for growth and opportunity.

Co Marketing Client Presentations Marketing Strategy Collaboration

Account Manager II, Client Partnerships

Bread Financial

Nov 2015 - Sep 2018 (2 years 10 months)

Managed client relationships and day-to-day account initiatives including fraud prevention, inventory management, reporting, marketing fund tracking, and small-scale IT project implementations. Led creation, execution, and analysis of marketing brand portfolios to increase effectiveness and drive growth.

Customer Relationship Management Marketing Budget Management Project Implementation Data Analysis Presentation Skills

Sr. Coordinator / Coordinator, Client Partnerships

Bread Financial

Aug 2013 - Nov 2015 (2 years 3 months)

Managed book of business by leading projects and assisting with escalated issues, internally and directly with clients. Led implementation of a new application channel for client, resulting in $500K incremental credit sales.

Project Management Client Onboarding Issue Resolution Cross Functional Collaboration

Client Sales Representative

Zipline Logistics

Nov 2012 - Aug 2013 (9 months)

Collaborated efficiently as the line of communication between Carrier Sales team, client, carrier, shipper, and receiver. Coordinated 250+ shipments monthly to major retailers with high-level service and attention to details.

Logistics Coordination Client Communication Shipping Management Brokerage