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Tracie Midthun

@traciemidthun

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Results-oriented marketing and media professional with proven growth strategies.

United States

Message

What I'm looking for

I am looking for a role that fosters collaboration, innovation, and growth opportunities.

I am a results-oriented marketing and media professional with a strong track record in developing and implementing marketing strategies that create awareness and drive incremental growth. My expertise spans traditional and digital omnichannel campaign management, where I leverage data-driven decision-making to optimize performance and deliver measurable outcomes. I thrive in fast-paced environments and am passionate about mentoring others to foster a growth-oriented culture.

Experience

Work history, roles, and key accomplishments

Manager, Media Strategy

Bloomin’ Brands

Apr 2022 - Feb 2025 (2 years 10 months)

Led strategy, development and execution of integrated media campaigns to drive brand awareness and traffic for one of the largest public US restaurant management groups with 1,450 locations worldwide. Leveraged full-funnel media tactics including National and Local TV & digital channels to maximize efficiency and ROI.

Media Strategy Budget Management ROI Optimization Data Analysis Performance Marketing

Media Strategy Coordinator

Kohl’s

Jan 2017 - Mar 2022 (5 years 2 months)

Developed strategic omnichannel retail media campaigns and programs to maximize the value of media investments.

Retail Media Networks Budget Management Stakeholder Management Vendor Management Media Planning Analytics

Promotional Event Strategy Coordinator

Kohl’s

Jan 2014 - Dec 2016 (2 years 11 months)

Provided strategic recommendations and influenced merchant leadership on advertising placements and
allocations to support category goals and drive ROI. Developed and managed content strategy priorities, providing guidance for cross-functional execution.

Content Strategy Omnichannel Customer Journeys Customer Insights Competitive Analysis Project Management Mentorship ROI Analysis

Assoc Media Buyer/Analyst/Coordinator

Kohl’s

Jan 2008 - Dec 2013 (5 years 11 months)

Strategically managed preprint advertising program for 55+ national markets. Negotiated $10MM+ annually in newspaper contracts to obtain the best possible rates and contract terms.

Media Buying Contract Negotiation Budget Management Market Analysis Reporting Data Analysis

Education

Degrees, certifications, and relevant coursework

University of Wisconsin-Whitewater

Bachelor of Business Administration, Marketing

Studied core business principles including finance, management, and economics. Specialized in marketing, focusing on consumer behavior, market analysis, and strategic campaign development.