John Washington

Provides personalized educational support to college and graduate students, developing tailored lesson plans to enhance understanding of marketing principles and strategies.

Founded and lead JD Snapshot, delivering growth strategy, digital marketing, lead generation, SEO, automation, content, funnels, AI-enabled workflows, and conversion programs for clients from small businesses to national brands, including HelloFresh and AmeriHealth Caritas.

Led day-to-day organizational operations across seven departments with responsibility for a $750K annual operating budget. Oversaw financial reporting, departmental performance, vendor relationships, workforce matters, cross-functional priorities, and organizational execution while maintaining continuity across programs and stakeholder groups.

Directed organization-wide brand, communications, public relations, digital marketing, media relations, community outreach, social media, creative production, and integrated campaigns. Managed internal and external marketing resources while ensuring national brand compliance and consistent messaging across stakeholder audiences.

Provided full-service race timing and management for events from 1-mile fun runs to 50-mile trail runs. Facilitated photography, logo design, merchandising, and marketing tasks for race directors.

Managed an activity budget of $100,000 in an academic year, working with Student Activities on program development, vendor support, and student programming. Developed integrated marketing communication campaigns and integrated social media marketing into campus life.

Developed, produced, and distributed marketing materials and program information. Established media contacts, scheduled media opportunities, wrote press releases, and oversaw production of marketing materials for outreach.

Managed payroll budget control of $250,000 in an academic year, overseeing multiple dining centers and satellite coffee shops. Recruited, hired, and trained staff across campuses, managing a team of 125 employees and overseeing inventory and supply chain projects.

Directed live production and DVD recording for an audience of 10,000+ weekly. Operated studio cameras and boom equipment, and managed DVD processing and distribution for live broadcasts across TV networks.

Developed integrated marketing communications campaigns supporting Student Affairs, Student Activities, Residence Life, and campus engagement. Led campaign development across social media, digital content, graphic communications, photography, video, and event promotion while coordinating student programming, vendors, and stakeholders within a higher-education environment.

Completed Claude 101 certification.

Doctor of Business Administration with an Entrepreneurship option, focusing on identifying market opportunities, managing risk and change, encouraging innovation, and raising capital.

Completed On-Page SEO Essentials certification.

Completed AI Fluency: Framework & Foundations certification.

Completed Local SEO Essentials certification.

Completed International SEO certification.

Completed Digital Marketing certification.

Completed Social Media Marketing certification.

Completed Advanced Google Analytics certification.

MS in Marketing with a Digital Marketing option, covering social media, online advertising, SEO, website and mobile design, email, and marketing automation.

Professional Certified Marketer with a Marketing Management certification.

BS in Business with a Management and Marketing option, combining core disciplines with applied studies and internships in practical, real-world settings.