Chelsea Pritchard

Led enterprise marketing strategy including a full corporate website rebuild with SEO, GEO, and LLM optimization, increasing new users 16%, engagement time 23%, and AI/LLM referral traffic 63%. Built an integrated demand generation engine and event strategy generating $39.3M pipeline influence and $18.3M attributed pipeline, and overhauled HubSpot/CRM data governance for RevOps alignment.

Provided fractional CMO and GTM strategy and brand leadership across B2B, luxury, retail, nonprofit, and emerging technology clients. Drove measurable growth including 300% MQL growth, email CTR rising from 0.5% to 6%, and email open rates increasing 450%.

Built the marketing function from the ground up for a venture-backed logistics SaaS company, acquiring 23 new enterprise clients in 2022. Improved performance with Google Ads impressions rising from 20K to 5M+ (+990% clicks, -74% CPC) and LinkedIn lead growth of 120% with a 49% reduction in CPL.

Led agency marketing, sales enablement, and enterprise client growth strategy for a national SEO, digital marketing, and content agency. Increased cannabis client organic traffic 230% and revenue 165%, and grew fireworks client revenue 318% while owning SEO/SEM strategy and campaign development.

Directed $5M marketing and business development strategy across multiple advisory practices for a national accounting and advisory firm. Generated $1.2M in new business in 2021, relaunched the brand and digital ecosystem, scaled the marketing team, and increased LinkedIn audience 135% with 38% engagement growth.

Led marketing strategy for a practitioner marketplace and digital commerce platform, aligning growth initiatives with a $175M revenue portfolio. Relaunched the Wellevate eCommerce platform (+110% conversions, +120% AOV), increased email CTR by 300%, and reduced event spend by 66% while maintaining lead volume.

Completed a Creative Concept Bootcamp with The Ad Club and Digitas.

Earned a B.A. from The George Washington University.