NP
Open to opportunities

Naomi Phaneuf

@naomiphaneuf

Global marketing executive with expertise in brand transformation and growth.

United States
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What I'm looking for

I am looking for a role that fosters innovation, collaboration, and growth opportunities.

I am a global marketing and business operations executive with over 20 years of experience across various industries, including life sciences, biotech, healthcare, and consumer goods. My passion lies in driving transformation through collaboration and optimizing marketing strategies to expand revenue streams and deliver impactful results. I have a proven track record of executing successful marketing plans, leading brand transformations, and navigating the complexities of startup environments.

Throughout my career, I have held pivotal roles such as Chief Marketing Officer and Senior Vice President of Marketing, where I have consistently contributed to significant margin growth and brand awareness. My leadership strengths include strategy development, demand generation, digital marketing, and integrated communications. I pride myself on being a compelling communicator and inspiring leader who unites stakeholders behind a common vision, guiding teams to exceed expectations in challenging environments.

Experience

Work history, roles, and key accomplishments

FI

Fractional Chief Marketing Officer

ForeverCard Inc.

Nov 2024 - Mar 2025 (4 months)

Led strategic B2B and D2C marketing initiatives to redefine how we celebrate, remember, and connect through digital and physical greeting cards, gift cards, and videos. Built brand awareness, attracted early users, drove revenue, and established a foothold in the greeting card market through comprehensive planning and targeted marketing.

FB

Chief Marketing Officer

FluidForm Bio

Aug 2023 - Mar 2024 (7 months)

Executed a pivotal role in brand development, digital presence, marketing communications, and investor relations within a fast-paced start-up environment. Consistently contributed to the overall success of the business by making impactful B2B marketing decisions and building out the marketing function.

SA

Senior Vice President of Marketing

SAI360

Aug 2021 - Apr 2023 (1 year 8 months)

Directed a corporate rebrand, overhauled the website, curtailed marketing spend, built a marketing team, created a lead routing system, and implemented effective demand generation for sales. Oversaw the entire marketing department, including digital, brand, PR, marketing communications, and demand generation.

PR

Senior Marketing Programs Manager – Demand Generation

ProcessUnity

Aug 2018 - Feb 2021 (2 years 6 months)

Led marketing activities for Vendor Risk Management and Cybersecurity Program Management solutions for a SaaS-based software startup. Boosted lead generation by 30% within six months of new cadence launch and drove 219K leads, creating 125 opportunities worth $7.1M in pipeline for sales.

ME

Senior Promotional Writer – Public Relations & Regulatory

MEDITECH

Jan 2013 - Dec 2016 (3 years 11 months)

Developed the go-to-market strategy for the Oncology product, including product positioning, launch planning, and competitive positioning. Crafted strategic corporate messaging, public relations campaigns, and thought leadership narratives to strengthen brand reputation.

ME

Senior Promotional Writer – EHR & ARRA Project Coordinator

MEDITECH

Jan 2011 - Dec 2013 (2 years 11 months)

Coordinated and copy-edited hundreds of ARRA Meaningful Use best practice documentation for the customer base to ensure software compliance. Worked cross-divisionally to roll-out and promote ARRA stage 2 documentation, best practices, and certification content.

ME

Senior Promotional Writer - Mass Media & Industry Marketing

MEDITECH

Jan 2010 - Dec 2011 (1 year 11 months)

Managed the EHR & Interoperability Initiatives portal, writing and editing monthly content and emailing target audiences to raise awareness. Oversaw both the Business Management and Health Information Management portals as managing editor, directing junior writers.

Education

Degrees, certifications, and relevant coursework

Marist College logoMC

Marist College

Master of Arts, Integrated Marketing Communications

Completed a Master of Arts in Integrated Marketing Communications. This program focused on developing comprehensive marketing strategies and communication skills.

Saint Michael’s College logoSC

Saint Michael’s College

Bachelor of Science, Business Administration

Obtained a Bachelor of Science in Business Administration. The curriculum provided a strong foundation in business principles and management practices.

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