Naomi Phaneuf
@naomiphaneuf
Global marketing executive with expertise in brand transformation and growth.
What I'm looking for
I am a global marketing and business operations executive with over 20 years of experience across various industries, including life sciences, biotech, healthcare, and consumer goods. My passion lies in driving transformation through collaboration and optimizing marketing strategies to expand revenue streams and deliver impactful results. I have a proven track record of executing successful marketing plans, leading brand transformations, and navigating the complexities of startup environments.
Throughout my career, I have held pivotal roles such as Chief Marketing Officer and Senior Vice President of Marketing, where I have consistently contributed to significant margin growth and brand awareness. My leadership strengths include strategy development, demand generation, digital marketing, and integrated communications. I pride myself on being a compelling communicator and inspiring leader who unites stakeholders behind a common vision, guiding teams to exceed expectations in challenging environments.
Experience
Work history, roles, and key accomplishments
Fractional Chief Marketing and Brand Officer
Coaching Season LLC
Oct 2024 - Apr 2025 (6 months)
Led Coaching Season's marketing and brand initiatives, positioning the company as a premier choice for individual and workplace wellness coaching. Created an in-depth marketing plan to increase brand awareness, drive revenue, and optimize marketing ROI.
Fractional Chief Marketing Officer
ForeverCard Inc.
Nov 2024 - Mar 2025 (4 months)
Led strategic B2B and D2C marketing initiatives to redefine how we celebrate, remember, and connect through digital and physical greeting cards, gift cards, and videos. Built brand awareness, attracted early users, drove revenue, and established a foothold in the greeting card market through comprehensive planning and targeted marketing.
Chief Marketing Officer
FluidForm Bio
Aug 2023 - Mar 2024 (7 months)
Executed a pivotal role in brand development, digital presence, marketing communications, and investor relations within a fast-paced start-up environment. Consistently contributed to the overall success of the business by making impactful B2B marketing decisions and building out the marketing function.
Senior Vice President of Marketing
SAI360
Aug 2021 - Apr 2023 (1 year 8 months)
Directed a corporate rebrand, overhauled the website, curtailed marketing spend, built a marketing team, created a lead routing system, and implemented effective demand generation for sales. Oversaw the entire marketing department, including digital, brand, PR, marketing communications, and demand generation.
Senior Director Marketing – Global Demand Generation
SAIGlobal
Feb 2021 - Jul 2021 (5 months)
Directed a global team in charge of demand generation programs that generated leads from new prospects and existing customers. Accelerated leads through the sales and marketing funnel, meeting quarterly and annual revenue goals.
Senior Marketing Programs Manager – Demand Generation
ProcessUnity
Aug 2018 - Feb 2021 (2 years 6 months)
Led marketing activities for Vendor Risk Management and Cybersecurity Program Management solutions for a SaaS-based software startup. Boosted lead generation by 30% within six months of new cadence launch and drove 219K leads, creating 125 opportunities worth $7.1M in pipeline for sales.
Senior Promotional Writer – Content, Branding, & Digital Marketing
MEDITECH
Jan 2016 - Jul 2018 (2 years 6 months)
Oversaw analytics for the marketing division and implemented new strategies to meet marketing goals. Drove content, branding, digital marketing, analytics, public relations, and regulatory healthcare initiatives.
Senior Promotional Writer – Public Relations & Regulatory
MEDITECH
Jan 2013 - Dec 2016 (3 years 11 months)
Developed the go-to-market strategy for the Oncology product, including product positioning, launch planning, and competitive positioning. Crafted strategic corporate messaging, public relations campaigns, and thought leadership narratives to strengthen brand reputation.
Senior Promotional Writer – EHR & ARRA Project Coordinator
MEDITECH
Jan 2011 - Dec 2013 (2 years 11 months)
Coordinated and copy-edited hundreds of ARRA Meaningful Use best practice documentation for the customer base to ensure software compliance. Worked cross-divisionally to roll-out and promote ARRA stage 2 documentation, best practices, and certification content.
Senior Promotional Writer - Mass Media & Industry Marketing
MEDITECH
Jan 2010 - Dec 2011 (1 year 11 months)
Managed the EHR & Interoperability Initiatives portal, writing and editing monthly content and emailing target audiences to raise awareness. Oversaw both the Business Management and Health Information Management portals as managing editor, directing junior writers.
Supervisor Promotional Writer – RFPs
MEDITECH
Jan 2008 - Dec 2010 (2 years 11 months)
Supervised promotional writers for RFPs, ensuring high-quality and compliant responses. Progressed from Promotional Writer to Senior Promotional Writer and then Supervisor, demonstrating consistent growth and leadership in managing RFP processes.
Senior Promotional Writer – RFPs
MEDITECH
Jan 2006 - Dec 2008 (2 years 11 months)
Wrote and edited promotional content for RFPs, contributing to successful bids and proposals. Progressed from Promotional Writer to Senior Promotional Writer, demonstrating increasing responsibility and expertise in crafting compelling responses.
Promotional Writer – RFPs
MEDITECH
Jan 2004 - Dec 2006 (2 years 11 months)
Authored promotional materials for Request for Proposals (RFPs), ensuring clear and persuasive communication. Supported the sales and business development teams by providing high-quality written content for various proposals.
Education
Degrees, certifications, and relevant coursework
Marist College
Master of Arts, Integrated Marketing Communications
Completed a Master of Arts in Integrated Marketing Communications. This program focused on developing comprehensive marketing strategies and communication skills.
Saint Michael’s College
Bachelor of Science, Business Administration
Obtained a Bachelor of Science in Business Administration. The curriculum provided a strong foundation in business principles and management practices.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
linkedin.com/in/naomiphaneufJob categories
Skills
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