Naomi Phaneuf

Led Coaching Season's marketing and brand initiatives, positioning the company as a premier choice for individual and workplace wellness coaching. Created an in-depth marketing plan to increase brand awareness, drive revenue, and optimize marketing ROI.

Led strategic B2B and D2C marketing initiatives to redefine how we celebrate, remember, and connect through digital and physical greeting cards, gift cards, and videos. Built brand awareness, attracted early users, drove revenue, and established a foothold in the greeting card market through comprehensive planning and targeted marketing.

Executed a pivotal role in brand development, digital presence, marketing communications, and investor relations within a fast-paced start-up environment. Consistently contributed to the overall success of the business by making impactful B2B marketing decisions and building out the marketing function.

Directed a corporate rebrand, overhauled the website, curtailed marketing spend, built a marketing team, created a lead routing system, and implemented effective demand generation for sales. Oversaw the entire marketing department, including digital, brand, PR, marketing communications, and demand generation.

Directed a global team in charge of demand generation programs that generated leads from new prospects and existing customers. Accelerated leads through the sales and marketing funnel, meeting quarterly and annual revenue goals.

Led marketing activities for Vendor Risk Management and Cybersecurity Program Management solutions for a SaaS-based software startup. Boosted lead generation by 30% within six months of new cadence launch and drove 219K leads, creating 125 opportunities worth $7.1M in pipeline for sales.

Oversaw analytics for the marketing division and implemented new strategies to meet marketing goals. Drove content, branding, digital marketing, analytics, public relations, and regulatory healthcare initiatives.

Developed the go-to-market strategy for the Oncology product, including product positioning, launch planning, and competitive positioning. Crafted strategic corporate messaging, public relations campaigns, and thought leadership narratives to strengthen brand reputation.

Coordinated and copy-edited hundreds of ARRA Meaningful Use best practice documentation for the customer base to ensure software compliance. Worked cross-divisionally to roll-out and promote ARRA stage 2 documentation, best practices, and certification content.

Managed the EHR & Interoperability Initiatives portal, writing and editing monthly content and emailing target audiences to raise awareness. Oversaw both the Business Management and Health Information Management portals as managing editor, directing junior writers.

Supervised promotional writers for RFPs, ensuring high-quality and compliant responses. Progressed from Promotional Writer to Senior Promotional Writer and then Supervisor, demonstrating consistent growth and leadership in managing RFP processes.

Wrote and edited promotional content for RFPs, contributing to successful bids and proposals. Progressed from Promotional Writer to Senior Promotional Writer, demonstrating increasing responsibility and expertise in crafting compelling responses.

Authored promotional materials for Request for Proposals (RFPs), ensuring clear and persuasive communication. Supported the sales and business development teams by providing high-quality written content for various proposals.

Completed a Master of Arts in Integrated Marketing Communications. This program focused on developing comprehensive marketing strategies and communication skills.

Obtained a Bachelor of Science in Business Administration. The curriculum provided a strong foundation in business principles and management practices.