Open to opportunities

alexander pappas

@alexanderpappas

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Marketing leader driving growth through demand generation, brand, and data-driven execution.

United States

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What I'm looking for

I seek a senior marketing role where I can lead growth-focused teams, own demand generation and brand strategy, collaborate cross-functionally, and scale measurable revenue outcomes.

I am a marketing executive with 18 years of experience building marketing functions, owning strategy, execution, team leadership, and P&L impact across B2B and B2C brands.

I have a proven track record generating millions in revenue, managing multi-million dollar budgets, and scaling brands from startups to publicly traded companies. At Dedola Global Logistics I generated 210+ new clients and $10M+ in new profit over 72 months.

My expertise spans demand generation, paid media, brand building, communications, automation, sales enablement, and AI-powered marketing, with hands-on experience in HubSpot, ZoomInfo, Revenue Vessel, and custom ChatGPTs.

I deliver results in resource-constrained environments by combining strategic vision with pragmatic execution, collaborating cross-functionally with Sales, RevOps, Operations, and external agencies to drive measurable growth.

Experience

Work history, roles, and key accomplishments

Marketing Director

Dedola Global Logistics

Oct 2019 - Jan 2026 (6 years 3 months)

Led marketing and communications strategy, building demand generation, sales enablement, and automation systems that generated 210+ new clients and $10M+ in profit over 72 months.

Demand Generation HubSpot Paid Media SEO Marketing Automation Content Strategy Sales Enablement Analytics

Marketing Communications Manager

KushCo Holdings

Aug 2018 - Jul 2019 (11 months)

Led brand strategy, messaging, and integrated campaigns with a $500k budget and a team of 4 to increase brand awareness and support sales across digital and traditional channels.

Brand Strategy Messaging Campaign Management Budget Management PR Video Production SEM Social Media

Marketing Strategist

Chef'd

May 2018 - Jul 2018 (2 months)

Owned social, PR, loyalty, and content strategy across platforms and influencer partnerships to grow reach, engagement, web traffic, and e-commerce sales.

Social Media Influencer Marketing Content Strategy PR Analytics Campaign Execution Creative Briefing Video Scripts

Digital Media Strategist

National Beverage Corp.

May 2016 - Feb 2018 (1 year 9 months)

Directed paid media and social strategy with a $750k budget, driving a 26% follower increase in 8 months and achieving 6M+ impressions and 250k video views with limited spend.

Paid Media Social Strategy Analytics Campaign Optimization Budget Management Influencer Marketing Content Production

Regional Marketing Manager

Pollo Tropical Restaurants

Jan 2014 - May 2016 (2 years 4 months)

Managed local marketing and paid media for 75 locations with a $500k+ budget, opening 14 new stores and executing promotions that increased foot traffic and sales.

Local Marketing Paid Media Promotion Retail Marketing Community Relations Budget Management POS Marketing

Supervisor of Digital Marketing

Pollo Tropical Restaurants

Dec 2010 - May 2016 (5 years 5 months)

Led digital department with a $1M budget, redefining digital brand identity and driving a 100% increase in subscriber database and 50% increase in social engagement.

Digital Strategy Email Marketing Paid Social Analytics Programmatic Vendor Management Content Production

Campaign Manager & Senior Account Manager

City Twist

Jul 2007 - Jun 2010 (2 years 11 months)

Managed email campaign production for up to 100 clients and 300 campaigns monthly, overseeing project planning, client communication, and fulfillment teams.