Jackee Nyaga

Secured multi-market media contracts worth over USD 0.5M and expanded the agency into two new African countries; led a Pan-African digital and OOH campaign delivering 28M+ impressions and drove measurable customer acquisition across four markets.

Launched Whisper East Africa's operations with a targeted sales development and go-to-market strategy, establishing the region's first in-content adtech advertising solution across Kenya, Uganda, and Tanzania. Built long-term, customer-centric partnerships by positioning Whisper as a strategic innovation partner, reducing delivery costs by 20% and driving sustained client success across mid-market

Expanded regional operations into Ethiopia, launching localized sales development strategies and sponsorship programs via value-added distributors (VADs) and reseller partners, adding over 20+ client accounts across four countries. Developed a pan-African sponsorship strategy that secured over $20M in mid-market & enterprise sales brand partnerships, integrating structured sales playbook design in

Expanded operations into Ethiopia and added 60+ client accounts across four countries; developed pan-African sponsorships securing over £20M in brand partnerships and led World Cup B2B campaigns that increased visibility and renewals.

Penetrated new markets through strategic launch plans and early-stage SDR team management, meeting initial revenue targets within the first year. Executed direct marketing efforts and outbound sales cadences that led to a 4% increase in regional revenue.

Led market penetration in Uganda and Tanzania, achieving initial revenue targets within 12 months and increasing regional revenue by 4% through cross-border sales and standardized operational workflows.

Led the Kenya sales team to exceed targets by deploying sales development strategies and forecast tools to optimize sales pipelines. Developed internal training aligned with sales enablement best practices to help reps pitch high-value media solutions.

Led the Kenya sales team to consistently exceed profitability quotas by implementing forecasting tools and tailored training programs, improving sales pipeline efficiency and KPI delivery.

Increased annual net profit from KES 13M to KES 15.6M within 12 months by restructuring the sales process and implementing aggressive revenue-generation strategies. Closed the company’s largest campaign deal valued at $324,000 in under one month by identifying a high-impact client need and delivering a customized advertising solution.

Increased annual net profit from KES 13M to KES 15.6M in 12 months and closed a $324,000 campaign by restructuring sales processes and scaling the DSTV media sales team from 1 to 5 employees.

Managed a team within the media sector. Contributed to various projects and initiatives during this period.

Performed duties as a Business Executive. Focused on business operations and client interactions.

Engaged in sales and marketing activities. Contributed to the organization's outreach efforts.

Completed an internship gaining foundational experience. Supported various departmental functions and projects.

Focused on advanced business strategies and leadership principles. Gained expertise in strategic planning, organizational development, and market analysis.

Acquired foundational knowledge in public relations and marketing. Developed skills in communication strategies, market research, and brand promotion.

Pursued an MBA with a focus on Strategic Management to support leadership and strategic roles in media sales and operations.