Open to opportunities

Sue Nyotta

@suenyotta

Message

Senior business development and channel strategy leader driving revenue growth in emerging markets.

Kenya

Message

What I'm looking for

I am looking for a senior leadership role (remote or hybrid) where I can drive strategic channel development, digital transformation, and revenue growth while building high-performing teams and partnerships.

I am a results-driven business development and channel strategy leader with over 15 years of experience driving growth across emerging markets. I have a proven track record in strategic, customer-centric sales, product marketing, and go-to-market execution that maximize organizational potential.

I've managed P&L portfolios exceeding KES 110M, overseen budgets above KES 1.8B, and led teams of nearly 1,000 financial advisors to surpass revenue and market-share targets. My recent roles include Head of Commercial and Head of SME & Alternate Channels where I led market entry, secured multi-year B2B contracts, and implemented centralized CRM systems that shortened sales cycles.

I seek senior leadership opportunities—remote or hybrid—where I can apply strategic channel development, digital transformation, and cross-functional collaboration to scale revenue, build partnerships, and optimize customer access and product offerings.

Experience

Work history, roles, and key accomplishments

Current

Head of Commercial

Current

Brillar Holdings

Jan 2025 - Present (1 year)

Drove a KES 50M increase in group revenue by securing a multi-year B2B contract and led market entry into two new counties, acquiring 15+ foundational clients across hardware and enterprise divisions.

B2B Sales Go To Market Key Account Management Partnerships Sales Forecasting Team Leadership

Head of SME and Alternate Channels

Britam Kenya

Aug 2021 - Dec 2024 (3 years 4 months)

Orchestrated 22% segment growth and generated KES 160M+ in new revenue by launching targeted product offerings and improving customer access solutions, acquiring 1.2M+ customers in a year.

Product Launch Customer Acquisition Market Analysis Crisis Management Revenue Growth

Training & Development Executive

Britam Kenya

Nov 2018 - Aug 2021 (2 years 9 months)

Reduced hiring costs 23% and directed L&D for 2,000+ Financial Advisors and 200 unit managers, turning around branches to increase revenue by KES 20M and doubling advisor networks.

Learning Development Recruitment Strategy Performance Improvement Leadership Development Stakeholder Management Coaching

Business Development Officer

Britam Kenya

Oct 2016 - Oct 2018 (2 years)

Generated over KES 110M in new revenue by acquiring 1,200+ clients through targeted campaigns and secured 40+ partner relationships to expand market reach and improve product-market fit.

Business Development Campaigns Partner Management Client Acquisition Revenue Generation Digital Sales

Assistant Underwriter

Kenya Reinsurance Corporation

Feb 2013 - Oct 2016 (3 years 8 months)

Supported underwriting operations and risk assessment processes across reinsurance portfolios, contributing to underwriting decisions and documentation for corporate clients.

Underwriting Risk Assessment Reinsurance Policy Documentation Compliance

Direct Sales Representative

National Bank of Kenya

Aug 2008 - Jan 2013 (4 years 5 months)

Executed direct sales initiatives and client acquisition strategies, building a portfolio of customers and delivering products that contributed to branch revenue goals.