Open to opportunities

Wilson M

@wilsonm

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Dynamic media sales executive with expertise in advertising campaigns.

Kenya

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What I'm looking for

I am looking for a role that challenges me and allows for growth in a dynamic environment, where I can leverage my skills in media sales and advertising.

I am a dynamic and results-oriented Regional Media Sales & Advertising Executive with over 8 years of experience driving revenue growth and executing high-impact advertising campaigns across various platforms including TV, radio, digital, social media, print, and experiential. My career has been marked by proven success in leading cross-border marketing initiatives across Kenya, Uganda, Tanzania, and Rwanda, collaborating with top-tier brands, parastatals, and agencies.

At Nation Media Group, I spearhead integrated media solutions for regional and multinational clients, leveraging our platforms to enhance brand visibility. My role involves designing custom campaigns that effectively reach segmented audiences while driving revenue growth through strategic partnerships and content sponsorship opportunities. I have a strong track record in B2B sales, key account management, and stakeholder engagement, consistently exceeding targets and delivering custom client solutions using data-driven strategies.

Experience

Work history, roles, and key accomplishments

Current

Business Solutions Executive

Current

Nation Media Group

Jan 2024 - Present (1 year 8 months)

Spearheaded integrated media solutions for regional and multinational clients across East Africa, leveraging NMG’s platforms (TV, print, digital, and radio) to grow brand visibility. Led consultative sales engagements with parastatals, telcos, banks, FMCGs, and NGOs to unlock long-term value through regional storytelling.

Multi Market Media Proposals Content Sponsorship

Senior Account Manager

Wowzi Technologies

Apr 2023 - Oct 2024 (1 year 6 months)

Directed influencer marketing campaigns for high-profile clients across East, Central and Southern Africa, aligning top creators with brand goals. Designed strategic influencer activation plans, managed execution, and ensured high ROI using data insights.

Influencer Marketing Campaign Management Data Analysis performance reporting Strategic Planning

Sales Account Manager

Standard Group PLC

Aug 2016 - Mar 2023 (6 years 7 months)

Managed a portfolio of public and private sector clients, including government ministries, SACCOs, and corporates across East Africa. Sold multi-platform media packages across TV (KTN), newspapers (Standard), radio (Radio Maisha), digital, and OOH.

Sales Account Manager

Shenzhen Right Net Tech Co. Ltd

Jan 2015 - Jul 2016 (1 year 6 months)

Acquired and managed local B2B clients sourcing products from China via Amanbo, facilitating cross-border trade partnerships. Acted as a trusted advisor in procurement, linking clients with vetted Chinese manufacturers and suppliers.

Logistics Coordination User Acquisition

Education

Degrees, certifications, and relevant coursework

University of Nairobi

B.A. Economics & Statistics, Economics & Statistics

2010 - 2015

Studied Economics and Statistics, gaining a strong foundation in quantitative analysis and economic principles. Developed skills in data interpretation, statistical modeling, and economic forecasting relevant to various industries.

Strathmore University

ACCA Certification, Accounting

2012 - 2014

Completed the ACCA Certification, focusing on advanced accounting principles and financial management. Acquired expertise in financial reporting, auditing, and taxation, enhancing analytical and problem-solving capabilities.