Open to opportunities

Grace Ndiritu

@gracendiritu

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Experienced marketing specialist driving B2B advertising and digital strategies.

Kenya

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What I'm looking for

I seek a role that fosters innovation and collaboration, offering opportunities for growth and impactful marketing strategies.

I am a Marketing Specialist with over 21 years of experience in B2B advertising sales and digital marketing. My career has been dedicated to developing integrated campaigns and fostering robust client partnerships that have directly contributed to over Kes 150 million in annual revenue. I excel in funnel optimization and employ data-driven methods to achieve measurable results, ensuring that my strategies are not only innovative but also effective.

Throughout my career, I have successfully managed marketing operations across various channels, demonstrating proven project management abilities. My experience includes leading partnership marketing initiatives, executing integrated campaigns, and utilizing marketing automation platforms to optimize audience targeting. I thrive in dynamic environments, collaborating with cross-functional teams to create compelling marketing materials and deliver exceptional client service.

Experience

Work history, roles, and key accomplishments

Current

Senior Account Manager

Current

Radio Africa Limited

Sep 2013 - Present (11 years 9 months)

Developed comprehensive B2B marketing strategies, integrating SEO and SEM to enhance client visibility and community engagement. Executed integrated marketing campaigns utilizing marketing automation platforms for precise audience targeting and lead optimization.

B2B Marketing SEO SEM Marketing Automation Campaign Planning Google Analytics Project Management Content Strategy

Business Manager

Kenya Television Network

May 2013 - Present (12 years 1 month)

Directed targeted sales strategies by leveraging data analytics to identify opportunities and refine advertising offerings. Strengthened market positioning through in-depth competitor analysis and led contract negotiations with key advertisers.

Sales Strategy Data Analytics Competitor Analysis Contract Negotiation Positioning Account Management

Accounts Manager

Radio Africa Ltd

Jun 2010 - Present (15 years)

Established strong foundations in media advertising through authentic client connections, transforming cold prospects into engaged business partners. Achieved significant growth in youth market segments, introducing fresh brands to radio advertising with a 75% conversion rate.

Advertising Client Relationship Management Sales Market Analysis Media Buying Organizational Skills

Sales Executive

Radio Africa Limited - Classic FM

Aug 2005 - Present (19 years 10 months)

Supported sales initiatives and engaged with clients to promote advertising solutions for Classic FM. Contributed to achieving sales targets and expanding the client base.

Sales Client Engagement Sales Targets

Regional Account Executive

Radio Africa Limited - Kiss FM

May 2004 - Present (21 years 1 month)

Managed client accounts and sales activities within the Mt. Kenya Region & Rift Valley for Kiss FM. Focused on regional market penetration and building strong client relationships.

Account Management Market Penetration Advertising Sales

Education

Degrees, certifications, and relevant coursework

Kenyatta University

Bachelor of Arts, Business Administration and Management

Activities and societies: Active Treasurer and Actress, Kenyatta Travelling Theatre.

Studied Business Administration and Management at Kenyatta University. Gained foundational knowledge in business principles and management practices.

UNICAF University

Training, Digital Marketing

Completed Digital Marketing Training at UNICAF University. Focused on key aspects of digital marketing.

Simon Page College, Digital Marketing Institute-Ireland

Certificate, Digital Marketing Strategies, AI Tools

Undertook training in Digital Marketing Strategies and AI Tools at Simon Page College, Digital Marketing Institute-Ireland. Enhanced skills in modern digital marketing techniques and artificial intelligence applications.