Open to opportunities

Isa Ajero

@isaajero

Message

Marketing and social media strategist driving influencer performance and data-informed campaigns.

Spain

Message

What I'm looking for

I seek roles where I can lead influencer and social strategies, use data to drive growth, collaborate cross-functionally, and scale campaigns in a supportive, results-driven team.

I am a marketing and social media strategist with experience designing influencer and affiliate programs, performance analytics, and content strategies across multinational brands and e-commerce platforms.

At Shopee Philippines I led influencer performance analytics, designed bi-monthly payday campaigns managing 15–20 local influencers, and produced data-driven reports that increased GMV while lowering costs. I also developed operational systems to improve team collaboration and campaign delivery.

More recently I manage social media and community for clients at Meet-5-Stars VAs and SmartVas, creating content (reels, podcasts), scheduling, and overseeing email and community management while representing brands in client-facing work and pitches.

Experience

Work history, roles, and key accomplishments

Current

Social Media Manager

Current

Meet-5-Stars VAs

Jun 2024 - Present (1 year 4 months)

Designed and curated social media marketing strategies and managed client social channels, content creation (reels, podcasts), scheduling, email and community management for multiple clients.

Social Media Strategy Content Creation Community Management Scheduling Email Marketing Reels Client Management

Language and Culture Assistant

Spanish Embassy in the Philippines

Oct 2023 - May 2025 (1 year 7 months)

Served as English Language and Culture Assistant under a competitive program selected by the Spanish Ministry of Education and the Spanish Embassy in the Philippines.

Language Instruction Cultural Exchange Communication Public Speaking

Associate, Performance and Analytics

Shopee Philippines

Jan 2023 - Sep 2023 (8 months)

Collaborated on region-wide influencer and affiliate program planning and budgeting, developed long-term strategies and data analysis reports that increased GMV and reduced costs.

Influencer Marketing Affiliate Marketing Data Analysis Budgeting Reporting Program Management

Senior Analyst, Performance & Analytics

Shopee Philippines

May 2022 - Dec 2022 (7 months)

Analyzed affiliate and influencer campaigns, developed tracking systems and KPI reports, and planned/executed marketing campaigns to improve effectiveness and partner communication.

Campaign Analysis KPI Tracking Data Mining Reporting Campaign Planning Account Management Cross Functional Communication Operations

Senior Analyst, 15 & 30 Payday Campaigns

Shopee Philippines

Nov 2021 - May 2022 (6 months)

Designed and led bi-monthly influencer payday campaigns managing 15–20 local influencers and overseeing end-to-end operations for contracts and payments.

Influencer Management Contract Operations Campaign Execution Performance Tracking

Social Media Strategist

McCann Worldgroup Philippines

Feb 2020 - Nov 2021 (1 year 9 months)

Developed communication, influencer, and social media strategies for local and multinational brands (Nestlé, Jollibee, Ayala), and represented the company in client pitches and coordination.

Social Media Strategy Consumer Insights Brand Communications Campaign Planning Multinational Accounts Stakeholder Management