Elena Martirosyan
@elenamartirosyan
Social Media Specialist focused on high-performing content, community growth, and analytics-driven marketing.
What I'm looking for
I’m a Social Media Specialist who loves turning strategy into scroll-stopping content—then proving impact with analytics. I’m known for being hardworking, responsible, and fast-learning, always ready to help teams achieve company goals through organized, creative execution.
In my recent role at Global BitMart, I created engaging content that increased audience interaction and strengthened brand presence, generating 150K+ views in one month. I analyzed campaign performance to optimize strategy and drove 20% month-over-month user acquisition growth, while also implementing paid social and influencer partnerships to expand reach and improve ROI at $0.07 cost per result (CPR).
Previously at a real estate agency (Alicante), I spearheaded a digital transformation aimed at international clients by building multilingual content and sales funnels. I developed and optimized social media ads, SEO, email marketing, and international collaborations—managing 6 active channels (2 YouTube, 2 TikTok, Instagram, Facebook)—and achieved Instagram verification, 100+ qualified leads per month, 80K+ Instagram views, 200K+ TikTok views, plus 11% website traffic growth and 24% key user actions.
I also bring long-form community and content leadership from Web3 EdTech and large educational and media projects, including building a subscriber base over 200K and contributing to initiatives with 100+ educational films and 50M+ views. I enjoy cross-functional collaboration, from training teams on new tools to moderating communities, improving workflows, and leading creative teams from idea through results.
Experience
Work history, roles, and key accomplishments
Social Media Specialist
Global BitMart
Sep 2025 - Present (10 months)
Created engaging social media content and analyzed campaign performance to optimize content strategy and strengthen brand presence. Implemented paid social campaigns and influencer partnerships, and hosted multilingual live streams.
Social Media Manager
Letmespeak.org AG
Apr 2023 - Aug 2023 (4 months)
Created and implemented strategies to increase brand awareness and engagement for a Web3 EdTech startup. Built a community of English learners and created unique brand content to improve engagement rate.
SMM Manager
Znanie Society
Jun 2021 - May 2022 (11 months)
Developed and managed social media strategy for a large county-wide educational project, including special event campaigns. Led teams and moderation while analyzing ad efficiency and campaign relevance.
Social Media Manager
VM.ru
Feb 2021 - Jun 2021 (4 months)
Created an adaptive social media strategy and produced multiple content types for a Moscow newspaper. Managed social content including video, graphics, and interactive formats.
Internal Communications Manager
BRLab
Aug 2019 - Apr 2020 (8 months)
Led editorial work for a corporate magazine and managed internal communications initiatives. Created employee merchandise, built a loyalty program, organized team-building events, and supported a positive workplace culture.
Senior Social Media Specialist
Postnews
Sep 2017 - May 2019 (1 year 8 months)
Managed social networks end-to-end, including content strategy, copywriting, design, and video editing. Led creative collaboration across content functions and delivered community-focused publishing and partnerships.
Education
Degrees, certifications, and relevant coursework
Russian Presidential Academy (RANEPA)
Bachelor's degree, Business Informatics
2013 - 2017
Bachelor's degree in Business Informatics at RANEPA in Moscow from 2013 to 2017.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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