Open to opportunities

Triana Paris Viamonte

@trianaparisviamonte

Message

Bilingual digital strategist driving media effectiveness and audience-led growth for global brands.

Spain

Message

What I'm looking for

I seek a strategic role where I can apply audience insights and measurement to improve media ROI, work cross-functionally, and drive evidence-based growth.

I am a bilingual (EN/ES) digital strategist with 10+ years of experience delivering media effectiveness, campaign measurement, and audience insight for global lifestyle and consumer brands. I design and interpret brand lift studies, manage cross-functional teams, and translate complex data into clear business recommendations.

At Condé Nast I lead full-funnel strategy and execution for multi-platform campaigns, drive audience research to inform messaging and channel mix, and manage KPIs and post-campaign analysis to improve ROI. I have delivered measurable commercial results, including a documented uplift in branded social revenue and multi-market growth through performance optimisation.

I bring hands-on experience with analytics and creative tools, a strong track record in paid and organic social across major platforms, and a collaborative approach to align marketing, commercial, and creative teams to evidence-based storytelling and experimentation.

Experience

Work history, roles, and key accomplishments

Current

Bilingual Digital Strategist

Current

Condé Nast

Jun 2021 - Present (4 years 3 months)

Lead full-funnel strategy and execution of multi-platform advertising campaigns, designed and interpreted brand lift studies to optimize media performance and demonstrate ROI for global lifestyle brands.

Digital Strategy Brand Lift Studies Paid Social DV360)Tableau Media Optimization

Social Growth Manager

Condé Nast

Sep 2019 - May 2021 (1 year 8 months)

Oversaw paid and organic social campaigns across premium titles, optimized campaign planning to increase branded social revenue by 23% across Q4 2019–Q1 2020 and led a team of social specialists.

Social Media Strategy Paid Social Instagram YouTube Performance Optimization Team Leadership Reporting

Insights Manager

OMD EMEA

Mar 2017 - Aug 2019 (2 years 5 months)

Developed unified cross-market multi-channel marketing strategy for Apple Marcom across EMEA, managed a multi-million dollar budget and drove double-digit YoY growth across nine markets through insights-led optimisation.

Market Research Multi channel Marketing DV360)Budget Management Cross Functional Collaboration

Social Analyst

AnalogFolk

Oct 2014 - Mar 2017 (2 years 5 months)

Identified consumer insights and content performance, created dashboards and client reports, and set social KPIs informed by social listening to guide strategy and recommendations.

Dashboarding Reporting Tableau Sprinklr KPIs