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Paula Schneider

@paulaschneider1

Digital marketing professional at FORMEL SKIN who managed influencer campaigns end-to-end and shaped social content across Instagram and TikTok.

Spain

Message

At FORMEL SKIN, I managed influencer campaigns end-to-end, from creator sourcing and briefings to performance tracking and reporting. I also planned daily Instagram and TikTok content and supported community engagement.

At Berlin University of the Arts, I led external communications across Instagram, TikTok and the website, creating content for prospective students, students, faculty and alumni. My work contributed to the Institute achieving its highest number of applications in 20 years; I also introduced new content formats and produced visual and audiovisual content using Canva and Adobe.

Experience

Work history, roles, and key accomplishments

Student Assistant – External Communications

Berlin University of the Arts

Mar 2024 - Sep 2025 (1 year 6 months)

Led the Institute's external communications across Instagram, TikTok and its website, creating target-group-specific content for prospective students, students, faculty and alumni, achieving the highest number of applications in 20 years. Introduced new content pillars and social-first formats, producing visual and audiovisual content using Canva and Adobe.

Social Media Content Creation Canva Adobe Creative Cloud Instagram TikTok Web Design Communication Strategy Event Communications

Co-Founder & Project Lead

Divaspora

Sep 2024 - Aug 2025 (11 months)

Co-founded and developed Divaspora's social media and content strategy, growing an academic concept into a public-facing community of creatives and cultural stakeholders.

Social Media Strategy Content Strategy Community Building Project Management Communication Skills

Junior Marketing Manager

Formel Skin

Sep 2021 - Aug 2022 (11 months)

Promoted from Influencer Marketing Intern to Junior Marketing Manager within three months, taking ownership of influencer marketing and social media activities. Managed high-volume influencer campaigns end-to-end and developed daily content for Instagram and TikTok.