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Susana Villar Manso

@susanavillarmanso

I build social media and influencer campaigns that drive engagement, conversions, and brand impact.

At MSC Cruises, I manage social media strategy for the Spanish market and lead end-to-end influencer marketing campaigns, from creator selection and negotiation through reporting. I coordinate creator trips, brand experiences, affiliate initiatives, and localized global campaigns across travel, lifestyle, and family audiences.

Previously at InterMundial, I planned B2B and B2C communications campaigns, developed content strategies, managed partnerships and co-marketing initiatives, and coordinated events. I use performance data across reach, engagement, conversions, ROI, and EMV to guide campaign delivery.

Experience

Work history, roles, and key accomplishments

Current

Marketing Specialist

Current

MSC Cruises

Oct 2023 - Present (2 years 11 months)

Manages social media strategy for the Spanish market, including editorial planning and localization of global campaigns. Oversees end-to-end influencer marketing campaigns, from creator selection to reporting, and manages relationships with creators across travel, lifestyle, and family verticals.

Partnership & Communications Specialist

InterMundial

Apr 2019 - Oct 2023 (4 years 6 months)

Planned and executed B2B and B2C communications and marketing campaigns, including social media and digital content. Developed content strategies, managed partnerships and co-marketing initiatives, and coordinated events and offline marketing activities.