Fabiola Arroyo

I am a highly skilled and experienced multicultural marketer with a strong background in influencer marketing. With a trilingual ability in Spanish, English, and French, I have a deep understanding of diverse cultures and can effectively communicate and connect with a wide range of audiences.

I have a Bachelor's Degree in Advertising and Marketing Communication from Tecnologico de Monterrey in Mexico, where I maintained a GPA of 3.7. During my studies, I had the opportunity to live in six different countries, including Italy, Argentina, and Spain, which further enhanced my global perspective and cross-cultural skills. I have a masters from UC Berkeley.

In my current role as an Influencer Marketing Manager at GetYourGuide, I have successfully spearheaded strategic influencer marketing campaigns that have significantly boosted brand visibility and engagement. I have also excelled in partnership and relationship building, collaborating with key influencers and industry experts to amplify the impact of our campaigns. Additionally, I have implemented a data-driven approach to influencer marketing, analyzing campaign performance metrics and measuring the PR impact on overall brand perception.