LELeticia Esteras
@leticiaesteras
Marketing professional specializing in paid media, digital strategy, and performance-driven campaign optimization.
SpainWhat I'm looking for
I am a marketing graduate with hands-on experience in paid media, digital campaign management, and website content administration. I design and implement data-driven strategies across Meta, Google, TikTok, and other channels to optimize performance and ROI.
My background includes managing paid and social campaigns, analyzing results with Google Analytics, and producing clear monthly reports with strategic recommendations. I build and maintain websites in WordPress and manage email marketing using Mailchimp, always prioritizing measurable outcomes.
I am adaptable, a fast learner, and a collaborative team player who leverages creative problem-solving and analytical thinking to deliver results. I am pursuing continued professional development in digital transformation to expand my strategic impact.
Experience
Work history, roles, and key accomplishments
Digital Strategy Manager
Mateos Legal
Nov 2024 - Present (1 year)
Designed and implemented the firm's digital communication strategy, managed and updated the corporate WordPress website, and edited and adapted digital content to improve online presence and engagement.
SEM & Paid Media Trainee
XXL Online
Oct 2024 - Jul 2025 (9 months)
Executed Paid Media campaigns across Meta, Google and TikTok, analyzed performance with Google Analytics and other tools, and created and measured newsletter performance via Mailchimp.
Marketing Junior
Agrinews SL
Sep 2023 - Aug 2024 (11 months)
Managed and optimized paid media and social campaigns, prepared monthly performance reports with strategic recommendations, and created and scheduled content for multiple brands.
Education
Degrees, certifications, and relevant coursework
ESEAE Business School
Course, Digital Transformation
Ongoing course on Digital Transformation in Companies covering digital strategy and transformation practices for businesses.
Pompeu Fabra University – TecnoCampus
Bachelor’s Degree in Marketing and Digital Communities, Marketing and Digital Communities
2020 - 2024
Bachelor’s Degree in Marketing and Digital Communities focused on digital marketing, paid media strategies, and metrics analysis.
NUNebrija University
Course, Social Advertising / Paid Media
Completed a Social Ads (Paid Media) course focused on paid social media campaign strategies and execution.
GOCertification, Online Advertising
Obtained Google Ads Search and Display campaign certifications demonstrating competency in search and display advertising.
Tech stack
Software and tools used professionally
Availability
Location
SpainAuthorized to work in
Job categories
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