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Sofía de la Puerta BarcáizteguiSB
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Sofía de la Puerta Barcáiztegui

@sofadelapuertabarciz

I build social media strategies, influencer campaigns, and paid initiatives that improve brand engagement and results.

Spain
Message

At Singular One Agency, I develop digital and social media strategies for brands across multiple industries, connecting business objectives, audience insights, and content strategy.

I coordinate the digital department’s strategic planning and project management with content creation teams. I also manage influencer marketing campaigns end to end, from creator identification and outreach through performance analysis.

I optimize Meta paid media around reach, engagement, and conversion goals, using campaign metrics and strategic reporting to refine results. My work also includes digital activations, social engagement campaigns, blog content, and email marketing.

Previously at Family Agency, I managed social accounts and online communities for multiple brands, supported content production, and coordinated large-scale influencer collaborations with agencies and talent representatives.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

Francisco de Vitoria University logoFU

Francisco de Vitoria University

Bachelor’s Degree, Audiovisual Communication

2019 - 2023

Bachelor’s Degree in Audiovisual Communication and Specialized Certificate in Digital Photography.

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