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Yana de Leon

@yanadeleon

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Marketing specialist at Antonio's Group of Restaurants who cut creative asset turnaround from one month to one week.

Spain

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What I'm looking for

I'm looking to drive digital growth and brand engagement for a forward-thinking company in Madrid, Barcelona, or elsewhere in Spain. I want to combine my global perspective and cross-channel marketing skills to shape high-impact campaigns across European markets.

At Antonio's Group of Restaurants, I managed digital content and community engagement across three brands, reaching an audience of 25,000+ followers on Meta platforms. I also ran paid social campaigns that increased profile views by 500% and converted more than 25% of viewers into followers.

For retail launches and brand campaigns, I streamlined photoshoot production and managed creative production from packaging concept to final execution. That work reduced asset turnaround from one month to one week.

At Workbean, I conducted research and applied marketing frameworks to inform client strategy and employer-branding KPI plans. At Cebu Pacific Air, I created L&D communications and analyzed feedback from more than 100 participants to inform strategic planning.

Experience

Work history, roles, and key accomplishments

Brand, Marketing & Communications Specialist

Antonio's Group of Restaurants

Dec 2022 - Feb 2025 (2 years 2 months)

Led end-to-end digital content strategy across multi-channel platforms, managed community engagement across 3 brands and 25,000+ followers, and ran paid social ad campaigns. Streamlined photoshoot production and directed retail collaterals, achieving +125% organic reach and reducing asset turnaround from 1 month to 1 week.

Digital Marketing Content Strategy Social Media Management Paid Social Community Management Adobe Creative Suite Canva Google Workspace Vendor Management Project Management

Strategy & Consulting Intern

Workbean

Jul 2022 - Oct 2022 (3 months)

Synthesized qualitative and quantitative data to map competitive landscapes and applied marketing frameworks to translate client objectives into actionable plans. Led primary research for employer-branding projects to support evidence-based strategy.

Market Research Data Analysis Social Listening Stakeholder Interviews Consumer Surveys Marketing Frameworks KPI development

HR & Multimedia Intern

Cebu Pacific Air

Jan 2022 - Apr 2022 (3 months)

Wrote email headlines and designed digital assets for L&D initiatives, produced multimedia assets, and analyzed feedback from 100+ participants to inform strategic planning.

Content Creation Multimedia Production Email Marketing Graphic Design Data Analysis Learning and Development

Education

Degrees, certifications, and relevant coursework

EADA Business School

International Master in Marketing Management, Marketing Management

2025 -

Activities and societies: Developed a full marketing plan for Brummell Projects (Barcelona), including market, competitor, and target analysis, presenting actionable recommendations to senior stakeholders.

Pursuing an International Master in Marketing Management, with coursework in digital marketing, omnichannel strategy, market research, and consumer behavior. Developed a full marketing plan for Brummell Projects in Barcelona.