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Paula Ramirez Sánchez

@paularamirezsnchez

Influencer strategist at COMM Media Group, managing campaigns, budgets and creative content.

Spain
Message

At COMM Media Group, I plan influencer campaigns, write briefs and negotiate collaborations. I manage campaign execution and quality control, and monitor budgets and KPIs.

I work with clients day to day to help campaigns meet their goals. I review influencer selections, contact influencers and third parties, and develop contracts with the Legal department.

At Findasense, a Teleperformance Company, I coordinated influencer campaigns for major brands, from profile identification through performance analysis. I also developed proactive proposals and coordinated brand events and branding initiatives.

Earlier, at Gesyfar-Gestión Optima de Farmacia, I supported e-commerce growth through digital strategy, email marketing and content creation. I analyzed user behavior and performance metrics to help improve conversion and user experience.

Experience

Work history, roles, and key accomplishments

COMM Media Group logoCG
Current

Senior Account Manager - PR & Influencer Strategist

Feb 2024 - Present (2 years 8 months)

- Project planning to secure on-time delivery of the projects
- Write briefings and negotiate collaborations.
- Day-to-day contact with the client and ensure to achieve the set KPIs.
- Responsible for the execution, management, and quality control of the campaigns.
- Review the influencer selection and write briefs for the campaigns, reach out to influencers, including celebrities, and negotiate w

Findasense, a Teleperformance Company logoFC

Digital Marketing Specialist - Customer Experience (CX)

Apr 2021 - Jan 2024 (2 years 9 months)

- Multichannel strategies for major brands.
- Coordination of influencer marketing campaigns, from profile identification to performance analysis of each campaign.
- Identifying opportunities and creating proactive proposals for brands.
- Coordination of brand events and branding initiatives.
- Analysis of KPIs and campaign performance.

Gesyfar-Gestión Optima de Farmacia logoGF

E-commerce & Digital Marketing Assistant

Sep 2020 - Apr 2021 (7 months)

Contributed to e-commerce growth by supporting digital strategy, managing email marketing and inventory, and creating content for blog, social media, and online platforms. Analyzed user behavior and performance metrics to improve conversion and user experience.

Agencia digital Witrey logoAW

Community Manager

Apr 2019 - Sep 2019 (5 months)

Worked as Community Manager at Agencia digital Witrey.

ISEMCO logoIS

Auxiliar de eventos

Sep 2016 - Jun 2018 (1 year 9 months)

- Premios Feroz 2016 y 2017
- Premios Forqué 2016
- Premios Goya 2017

Education

Degrees, certifications, and relevant coursework

TE

TecnoFor

IA Generativa & Comunicación

May 2025

GA

Google Actívate

Google Analytics

May 2023

LI

LinkedIn

Excel para principiantes: Cuadros de mando simples

Jan 2022

IS

ID Digital School

Master's degree, Marketing Digital, Comunicación y Redes sociales

2019 - 2020

UC

Universidad Camilo José Cela

Master en Marketing digital, Comunicación y Redes sociales, Comunicación digital y contenidos multimedia

2019 - 2020

Marco conceptual del marketing digital, el desarrollo y gestión de plataformas digitales, técnicas y herramientas de marketing digital, SEO, AdWords y publicidad digital, y gestión de redes sociales.

UC

Universidad Rey Juan Carlos

Master propio en Organización de eventos, Comunicación Corporativa y Relaciones institucionales, Relaciones públicas, publicidad y comunicación aplicada

2017 - 2019

AO

Akademia Humanistyczno-Ekonomiczna w Łodzi

Protocol and Event Managment, Comunicación empresarial

2018 - 2019

UC

Universidad Camilo José Cela

Protocolo, Organización de eventos y Comunicación Corporativa, Publicidad

2015 - 2019

Tech stack

Software and tools used professionally

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