ignacio pinoff
@ignaciopinoff
Product & Growth Marketing Manager with 6+ years of experience.
What I'm looking for
I am a Product & Growth Marketing Manager with over six years of experience in the FinTech and education sectors. My passion lies in leveraging customer insights to develop impactful marketing initiatives that drive growth and engagement. I thrive on staying ahead of industry trends and continuously refining strategies to optimize customer lifetime value and lead generation.
In my current role at ZayZoon, I successfully created a B2B marketing strategy that increased product revenue by 22% within a year. I have led cross-functional teams, executed conversion rate optimization, and improved social media engagement by 34%. My experience at Buildkite and Accenture has further honed my skills in market research, data analysis, and content creation, enabling me to deliver strategic insights that enhance business success.
Experience
Work history, roles, and key accomplishments
Product & Growth Marketing Manager
ZayZoon
Jun 2021 - Present (4 years)
As a Product & Growth Marketing Manager at ZayZoon, I developed a B2B marketing strategy that increased product revenue by 22%. I enhanced social media engagement by 34% and improved brand recognition by 28%. I also established relationships with key industry analysts, resulting in positive mentions in leading market reports.
Product & Growth Marketing Manager
Buildkite
Feb 2017 - Jun 2021 (4 years 4 months)
At Buildkite, I designed and executed research to inform strategic marketing initiatives. I communicated market insights to stakeholders and managed the company's participation in industry reports, enhancing competitive positioning and producing engaging content across various platforms.
Product & Growth Marketing Specialist
Accenture Australia
Jul 2014 - Jul 2017 (3 years)
In my role as a Product & Growth Marketing Specialist at Accenture, I conducted market research that led to a 21% increase in product adoption. I managed user research initiatives and delivered actionable market reports, contributing to increased SaaS investments for clients.
Product & Customer Researcher Specialist
Accenture Australia
Apr 2012 - Jul 2014 (2 years 3 months)
As a Product & Customer Researcher Specialist at Accenture, I supported marketing plans for product launches and conducted market research to enhance product positioning. I managed social media content and digital advertising efforts to boost brand engagement.
Education
Degrees, certifications, and relevant coursework
Swinburne University of Technology
Bachelor of Business, Business
2009 - 2013
Completed a Bachelor of Business with a focus on Innovation and Entrepreneurship, gaining skills in business strategy, innovation management, and entrepreneurial thinking.
Swinburne University of Technology
Bachelor of Design, Design
2009 - 2013
Completed a Bachelor of Design specializing in User Experience, focusing on user-centered design principles, usability testing, and interaction design.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Interested in hiring ignacio?
You can contact ignacio and 90k+ other talented remote workers on Himalayas.
Message ignacioFind your dream job
Sign up now and join over 85,000 remote workers who receive personalized job alerts, curated job matches, and more for free!
