ignacio pinoffIP
Open to opportunities

ignacio pinoff

@ignaciopinoff

Product & Growth Marketing Manager with 6+ years of experience.

Australia

What I'm looking for

I seek a dynamic role where I can leverage my marketing expertise to drive growth and innovation, ideally in a collaborative environment that values customer insights and strategic thinking.

I am a Product & Growth Marketing Manager with over six years of experience in the FinTech and education sectors. My passion lies in leveraging customer insights to develop impactful marketing initiatives that drive growth and engagement. I thrive on staying ahead of industry trends and continuously refining strategies to optimize customer lifetime value and lead generation.

In my current role at ZayZoon, I successfully created a B2B marketing strategy that increased product revenue by 22% within a year. I have led cross-functional teams, executed conversion rate optimization, and improved social media engagement by 34%. My experience at Buildkite and Accenture has further honed my skills in market research, data analysis, and content creation, enabling me to deliver strategic insights that enhance business success.

Experience

Work history, roles, and key accomplishments

ZA
Current

Product & Growth Marketing Manager

ZayZoon

Jun 2021 - Present (4 years)

As a Product & Growth Marketing Manager at ZayZoon, I developed a B2B marketing strategy that increased product revenue by 22%. I enhanced social media engagement by 34% and improved brand recognition by 28%. I also established relationships with key industry analysts, resulting in positive mentions in leading market reports.

AA

Product & Growth Marketing Specialist

Accenture Australia

Jul 2014 - Jul 2017 (3 years)

In my role as a Product & Growth Marketing Specialist at Accenture, I conducted market research that led to a 21% increase in product adoption. I managed user research initiatives and delivered actionable market reports, contributing to increased SaaS investments for clients.

AA

Product & Customer Researcher Specialist

Accenture Australia

Apr 2012 - Jul 2014 (2 years 3 months)

As a Product & Customer Researcher Specialist at Accenture, I supported marketing plans for product launches and conducted market research to enhance product positioning. I managed social media content and digital advertising efforts to boost brand engagement.

Education

Degrees, certifications, and relevant coursework

Swinburne University of Technology logoST

Swinburne University of Technology

Bachelor of Business, Business

2009 - 2013

Completed a Bachelor of Business with a focus on Innovation and Entrepreneurship, gaining skills in business strategy, innovation management, and entrepreneurial thinking.

Swinburne University of Technology logoST

Swinburne University of Technology

Bachelor of Design, Design

2009 - 2013

Completed a Bachelor of Design specializing in User Experience, focusing on user-centered design principles, usability testing, and interaction design.

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ignacio pinoff - Product & Growth Marketing Manager - ZayZoon | Himalayas