Open to opportunities

Daniel Merliu

@danielmerliu

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Digital Marketing Manager specializing in user acquisition strategies.

Australia

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What I'm looking for

I am looking for a role that challenges me to innovate and grow, ideally in a collaborative environment that values data-driven decision-making.

With over 15 years of experience in digital marketing and martech, I excel at developing and implementing growth marketing strategies that align with product roadmaps. My career has been dedicated to scaling user acquisition for data-driven businesses, where I have successfully reduced costs and optimized campaigns across various platforms.

In my current role as Digital Marketing Manager at Zip Money, I have rebuilt the acquisition funnel, introducing innovative tactics that have led to a 40% reduction in cost per acquisition. My previous experience at Sandbox Media and Madgicx has equipped me with the skills to manage B2B and B2C campaigns effectively, leveraging data analytics to drive performance and enhance user growth.

I am passionate about using data to inform marketing strategies and continuously seek opportunities to improve campaign performance. My ability to collaborate with cross-functional teams ensures that marketing initiatives are aligned with business objectives, ultimately driving growth and success.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager

Current

Zip Money ANZ

Oct 2023 - Present (1 year 8 months)

As Digital Marketing Manager at Zip Money ANZ, I report to the CMO and collaborate with media buying agencies to implement technical strategies. I rebuilt the acquisition funnel, reducing CPA by 40% and introduced new tactics for lead generation.

Digital Marketing Data Analytics Media Buying

Current

Digital Marketing Manager

Current

Zip Money ANZ

Oct 2023 - Present (1 year 8 months)

As Digital Marketing Manager at Zip Money ANZ, I reported to the CMO and collaborated with digital media agencies to align marketing strategies with product goals. I rebuilt the acquisition funnel, reducing CPA by 40% and introduced innovative acquisition tactics for lead generation.

Digital Marketing Data Analytics Media Buying Marketing Strategy Collaboration

Digital Marketing Manager

Sandbox Media ANZ

Aug 2022 - Sep 2023 (1 year 1 month)

At Sandbox Media ANZ, I led B2B and B2C lead generation campaigns for clients like Prezzee and Prospa. I implemented budget automation strategies that increased ROAS by 10% and developed comprehensive dashboards for performance monitoring.

B2B Marketing Lead Generation Campaign Management Data Visualization Performance Monitoring Reporting

Digital Marketing Manager

Sandbox Media ANZ

Aug 2022 - Sep 2023 (1 year 1 month)

At Sandbox Media ANZ, I led B2B and B2C lead generation campaigns, achieving a 10% increase in ROAS through budget automation. I developed campaign dashboards and defined strategies based on the ABM buyer journey.

B2B Marketing Lead Generation

Digital Marketing Manager

Madgicx

May 2020 - May 2022 (1 year 11 months)

At Madgicx, I reported to the CEO and CTO, managing an internal team and establishing acquisition channels. I increased lead volume by over 15% and developed automated strategies for user growth.

Team Management Lead Generation Stakeholder Engagement

Digital Marketing / Product Manager

Digitaal

Jan 2008 - May 2018 (10 years 4 months)

At Digitaal, I developed product vision and strategy, conducted market research, and collaborated with development teams to enhance the online customer journey. I also implemented pricing strategies to maximize profits.

Product Management Market Research Competitive Analysis Customer Journey Pricing Strategy Collaboration User Experience Digital Marketing

Digital Marketing Manager

Madgicx

May 2020 - May 2022 (1 year 11 months)

At Madgicx, I reported to the CEO and CTO, managing an internal team and engaging with stakeholders. I established acquisition channels and increased lead volume by over 15% through automated growth strategies.

Lead Generation Team Management Stakeholder Engagement Acquisition Channels Marketing Automation SaaS Marketing Performance Metrics Strategy Development

Digital Marketing Manager

iProspect

Sep 2018 - May 2020 (1 year 8 months)

At iProspect, I managed high-quality brand campaigns across various industries, driving conversions and engagement. I established dashboards for effective data visualisation of KPIs.

Campaign Management Google Ads Brand Strategy

Digital Marketing Manager

iProspect

Sep 2018 - May 2020 (1 year 8 months)

At iProspect, I managed high-quality brand campaigns across various industries, overseeing budgets exceeding €100,000 per month. I implemented campaigns on Google and Meta Ads, enhancing conversions and brand visibility.

Campaign Management Budget Oversight Google Ads Meta Ads Data Visualization Digital Marketing Client Management

Digital Marketing / Product Manager

Digitaal

Jan 2008 - May 2018 (10 years 4 months)

At Digitaal, I developed product vision and strategy, conducted market research, and optimised the online customer journey. I collaborated with teams to deliver feature-rich solutions.

Product Strategy Market Research Customer Journey Team Collaboration Pricing Strategy