Open to opportunities

Alisha Jayne

@alishajayne

Growth marketing leader and AI-native B2B marketer, building AI-powered systems that scale acquisition and product growth.

Australia

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What I'm looking for

I’m looking for a growth marketing role where I can build AI-powered marketing systems end-to-end—owning product marketing, demand gen, and GTM strategy to scale acquisition with leaner teams.

I’m a growth marketing leader, fintech founder, and AI-native marketer with 8+ years building brands, launching products, and scaling customer acquisition across SaaS, fintech, ecommerce, hospitality, and tourism. I help teams grow faster by combining AI-powered marketing systems with product marketing, demand generation, and go-to-market strategy.

I founded Provvypay Labs to design intelligent marketing operating systems that let organisations scale content, improve marketing efficiency, and accelerate growth. I’ve built reusable AI Marketing Team systems, created AI knowledge bases and brand intelligence, and reduced content production time from hours to minutes by automating research, SEO, blogs, LinkedIn, email, social, and reporting.

In parallel, I co-founded Provvypay, a B2B fintech platform supporting hospitality, tourism, and events businesses to automate commercial agreements, payments, and revenue sharing. I lead product strategy, customer discovery, positioning, investor materials, and GTM collateral—bringing together partnerships, messaging, onboarding, and product marketing to drive adoption.

Across my startup and consultancy work, I’ve grown six-figure ecommerce brands, launched crowdfunding campaigns, and built scalable marketing workflows that improve consistency and impact. I’m also hands-on with marketing automation and performance marketing, and I genuinely enjoy turning complex go-to-market challenges into clear systems that teams can execute confidently.

Experience

Work history, roles, and key accomplishments

Current

Founder & AI Marketing Lead

Current

Provvypay Labs

Jan 2025 - Present (1 year 5 months)

Led an AI-native marketing consultancy designing reusable AI marketing team systems to scale content production and improve marketing efficiency. Reduced content production time from hours to minutes by automating SEO, blogs, LinkedIn, email, social, and reporting workflows.

AI Marketing Systems Marketing Automation Marketing Operating Systems Workflow Automation Reporting & Analytics Product Strategy HubSpot

Current

Founder, B2B Fintech Platform

Current

Provvypay

Jan 2025 - Present (1 year 5 months)

Founded a B2B fintech platform to help hospitality, tourism, and events businesses automate commercial agreements, payments, and revenue sharing. Defined positioning and product strategy, led customer discovery, and created GTM collateral including demos, landing pages, and sales enablement.

Product Strategy Customer Discovery FinTech: Payments Partnerships Development

Current

Co-Founder, Skincare Brand

Current

Thirsty Turtl

Jan 2020 - Present (6 years 5 months)

Co-founded an Australian skincare brand and grew it to six-figure revenue through hands-on ecommerce and growth execution. Built the Shopify store, managed SEO, content, and email automation, and implemented AI marketing workflows while overseeing product development and brand positioning.

Shopify Ecommerce SEO Content Marketing Email Automation AI Marketing Brand and Product Positioning ECommerce Growth Product Development Supplier Management

Community Growth & Marketing Manager

Reapra

Apr 2024 - Aug 2025 (1 year 4 months)

Managed international founder community growth initiatives for a family office and venture investment platform supporting high-growth startups. Built multi-channel content and marketing campaigns and worked with venture and innovation stakeholders to increase community participation across APAC.

Community Growth Multi channel Marketing LinkedIn marketing Email Marketing Stakeholder Management Campaign Execution

Marketing & Technology Specialist

First People Recruitment Solutions

Oct 2023 - Oct 2024 (1 year)

Led digital marketing, employer branding, and marketing technology initiatives across LinkedIn, Meta, and email. Managed paid advertising, coordinated external agencies, and improved marketing workflows and communications processes while supporting technology transformation.

Employer Branding Paid Marketing Meta Ads LinkedIn Advertising Email Marketing Marketing Technology

Founder, Luxury Activewear

Faebella

Jan 2015 - Jan 2018 (3 years)

Built and scaled a direct-to-consumer ecommerce activewear brand, reaching six-figure revenue within the first 12 months. Created the Shopify site, grew TikTok to 5,000+ followers, implemented Meta and email marketing, and led influencer partnerships and community growth via a gamified ambassador program.

DTC Ecommerce Shopify Meta Advertising Email Marketing Influencer Partnerships Ambassador Program Gamified Marketing Product Launch Marketing

Founder, Party Card Game

Malivah

Jan 2013 - Jan 2015 (2 years)

Created and launched a party card game through Kickstarter, owning ecommerce and go-to-market execution. Built the Shopify website and planned Kickstarter marketing campaigns that grew an email list to 3,000+ subscribers within three months.

Kickstarter Campaigns Shopify Email List Growth Social Media Marketing Content Strategy Customer Communications

Project Officer

Goanna Education

Jan 2023 - Present (3 years 5 months)

Supported Indigenous education initiatives through stakeholder engagement, partnership development, event coordination, and marketing communications. Helped coordinate outreach activities to advance program goals.

Stakeholder Engagement Partnership Development Event Coordination Marketing Communications Community Outreach Program Support Coordination