Joseph Okpor

I am a Growth Marketing Manager with 6+ years' experience scaling B2B and B2C growth across global markets, specializing in go-to-market strategy, demand generation, and full-funnel optimization. I combine performance marketing with CRM automation and A/B testing to reduce acquisition costs and improve LTV.

At recent roles I managed multi-region GTM campaigns, optimized paid media and programmatic spend, and led AI-driven creative workflows to shorten turnaround and increase campaign consistency. I have overseen significant budgets, improved conversion rates through UX validation and UAT testing, and implemented weekly experimentation sprints to drive measurable lead growth.

I bring cross-functional leadership, strong analytics (GA4, SEMrush) and hands-on experience with HubSpot, Zoho and Salesforce to deliver scalable pipelines, lower CPL/CAC, and accelerate MQL-to-SQL conversion for revenue impact.