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Andreia Virmond

@andreiavirmond

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Principal product marketing leader specializing in B2B enterprise SaaS, platform positioning and GTM.

Australia

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What I'm looking for

I seek senior product marketing roles where I can lead platform GTM, mentor PMMs, partner cross-functionally, and drive enterprise adoption and revenue.

I am a Principal Product Marketing Leader with 15+ years' experience in B2B SaaS, specialising in platform positioning, bundled solutions and enterprise go-to-market for complex technical products.

I partner closely with Product, Engineering, Sales and executive teams to translate fragmented capabilities into unified narratives and clear value propositions that drive adoption, pipeline and revenue.

I've led regional and global go-to-market programs across EdTech and DevOps platforms, delivering measurable impacts including a 142× ROI campaign and enabling ARR growth from ~$25M to ~$75M through improved platform storytelling.

I am comfortable operating with high autonomy in remote-first organisations, mentoring PMMs, supporting enterprise sales motions, and advising early-stage AI and SaaS ventures on positioning and monetisation.

Experience

Work history, roles, and key accomplishments

Current

Director of Marketing

Current

Symplicity

May 2024 - Present (1 year 9 months)

Lead regional go-to-market for a multi-product enterprise ed‑tech SaaS platform, unifying product narratives and enabling bundled sales motions that drove cross-sell and adoption; delivered a 142× ROI and achieved 25% above APAC sales quota.

Product Marketing Positioning GTM Strategy Sales Enablement Competitive Intelligence Campaign Execution

Principal Marketing Consultant

AV Marketing Consulting

Mar 2015 - May 2024 (9 years 2 months)

Provided strategic marketing advisory and execution for B2B SaaS, technology and public sector clients, leading go-to-market strategy, roadmaps and launch activities across multiple engagements including CSIRO and AI startups.

Marketing Strategy Go To Market Product Launches Market Research Stakeholder Engagement Roadmapping Content Strategy Advisory

Senior Product Marketing Manager

Octopus Deploy

Jun 2021 - Feb 2023 (1 year 8 months)

Owned global product marketing for a DevOps automation platform, leading messaging and GTM for platform expansion and persona-based narratives that supported ARR growth from ~$25M to ~$75M during rapid scale.

Product Marketing DevOps Positioning GTM Strategy Personas Competitive Analysis Sales Enablement Release Management

Strategic Marketing Lead

Peak Services

Jul 2020 - Jun 2021 (11 months)

Led strategic marketing targeting Queensland local government, owning branding, digital campaigns, events and analytics to drive engagement and program delivery.

Strategic Marketing Campaign Management Branding Digital Marketing Events Analytics Budget Management

Senior Marketing Consultant

CSIRO Data61

Apr 2018 - Dec 2020 (2 years 8 months)

Provided strategic marketing support for Robotics & AI research groups, supporting commercial partnerships, product pre-launch activities, and high-profile events including facility launches.

Marketing Strategy Events Partnerships Product Launch Stakeholder Management