Gustavo Clementoni

Led a team of 6 in implementing an integrated security technology system, managing technical delivery and timelines across client, contractor, and technical stakeholders. Managed stakeholder communication and on-site problem-solving, ensuring the project stayed on schedule despite shifting requirements and site constraints.

Owned demand-generation and ABM strategy for Thinslices' UK market positioning, driving a 50% increase in ICP engagement. Led a full brand refresh and website redesign, resulting in a 40% uplift in website engagement and a 25% increase in lead conversion.

Directed an internal team to design and deliver multi-touch ABM programmes in HubSpot for a focused cohort of 20 to 40 priority enterprise accounts, achieving active engagement with 80% of the cohort. Diversified demand-generation strategy with new engagement channels, including a branded podcast and performance-led paid media, growing overall campaign reach by 40%.

Hired to replicate a proven growth concept from the pet industry during Mammaly's early-stage market entry, testing customer acquisition and conversion rate strategies. Implemented SEO and SEM initiatives and developed CRM programmes covering segmentation, lifecycle email flows, reactivation, and subscription growth.

Owned the strategy, testing, and optimisation of the end-to-end B2B digital sales funnel in HubSpot, driving a 45% increase in qualified leads and improved funnel conversion rates. Drove simplification and automation of B2C user onboarding, lowering customer acquisition costs by 20%.

Supported early-stage subscription growth at PetLab Co., a DTC pet-wellness brand, applying Lean Startup principles and the AARRR framework to structure experimentation across the customer funnel. Collaborated with media buying and email strategists to test and optimise the path from single-purchase buyer to subscriber, increasing conversion into recurring subscriptions.

Engaged as a digital transformation contractor to support the operational and digital development of a hybrid physical-services business, leading content production across imagery and video. Project-managed the delivery of a catalogue-style mobile application and coordinated integrations with third-party aggregators.

Led end-to-end digital marketing strategy and execution, covering traffic acquisition, content marketing, and brand development across digital channels, supported by SEO and SEM. Developed content and campaigns focused on emerging technologies, including blockchain and digital transformation, and partnered with the sales team on expansion into the Brazilian market.

Owned multi-channel media buying and performance optimisation across Google, Facebook, Taboola, and Outbrain, managing acquisition KPIs including CPC, CPA, CPL, CPS, CTR, and eCPM. Managed traffic approvals and campaign optimisation for publishers and advertisers, building and maintaining partnerships with ad networks, direct publishers, and affiliate partners.

Supported country-level marketing execution across the UK and Spanish- and Portuguese-speaking markets as part of a fast-scaling classifieds marketplace operation, covering traffic acquisition, content, affiliate, and PPC strategies. Helped drive sustained traffic growth to an average of 3 million monthly visits within six months, and contributed to the development of a global sales model and the

Coordinated go-to-market activities for Mindbody's Brazil & LATAM market entry, acting as the regional point of contact across sales and marketing and establishing bilingual regional sales coverage. Contributed to structuring the sales and marketing function and supported the rollout of Salesforce and Zendesk, and defined onboarding requirements and led software demos for new customers.

Pursued a degree in Design Engineering with Business Studies.

Completed studies at Bournemouth College.