Dorian Ionita

🏆 Growth Marketing - Paid Media - ABM - Demand Generation - £5M+ Ad Spend.

Growth Marketing Manager with 6+ years running paid media across Google, Bing, Meta, and LinkedIn, and ABM programs using 6sense, Clay, Apollo, and HeyReach for B2B SaaS, fintech, cybersecurity, and financial services.

Managed six-figure monthly budgets with full-funnel accountability, tracking CPL:SQO, LTV:CAC, and payback period across every channel.

My approach: business fundamentals first (CPL:SQO, show rate, close rate, LTV:CAC, churn rate), then the paid media system (offer, hook, ad copy, risk reversal, social proof), then the funnel (landing page, VSL, conversion path). That delivered 89% client renewal and 34% average YoY budget growth from renewing clients.

Portfolio: dorian-ionita.saasleads.online

⬇️ Highlights:

🥇 3,000+ campaigns, 1,000,000+ booked sales calls across 157+ industries at 4.1x minimum ROAS.
🥇 Managed multiple accounts at £100K+ monthly spend across Meta, Google, LinkedIn, and Bing.
🥇 Rebuilt 100+ underperforming accounts: 52% CPL reduction and 118% increase in qualified leads within 90 days.
🥇 Pipeline velocity +250%, SDR connect rate 8% to 19% via intent-scored account routing.
🥇 89% client renewal rate - driven by owning pipeline outcomes, not just ad performance.

📋 Day-to-day, I:

✅ Audit and rebuild Google Ads, Meta Ads, LinkedIn Ads, and Microsoft Bing accounts - campaign structure, tracking, bidding, audiences, creatives, and offers.
✅ Build ABM programs using 6sense intent data, Clay enrichment, Apollo prospecting, and HeyReach LinkedIn outreach aligned to ICP account lists.
✅ Design B2B demand generation funnels - landing pages, VSLs, lead magnets, and pre-call nurture sequences.
✅ Track MQL to SQL conversion, show rate, close rate, and payback period in partnership with sales and CS teams.
✅ Report pipeline contribution across HubSpot, Salesforce, GA4, and Looker Studio.

Open to senior Growth Marketing Manager, Head of Growth, Demand Generation Manager, and Performance Marketing Manager roles. Primarily B2B SaaS, fintech, cybersecurity, or financial services.

Growth Marketing Manager, Senior Growth Marketing, Head of Growth, Demand Generation Manager, Performance Marketing Manager, Paid Media Manager, ABM Manager, B2B SaaS Marketing, Fintech Marketing, Cybersecurity Marketing, LinkedIn Ads, Meta Ads, Google Ads, Bing Ads, PPC, Lead Generation, Pipeline Velocity, CRO, CAC, LTV, ROAS, CPL, MQL to SQL, 6sense, Clay, Apollo, HeyReach, HubSpot, Salesforce, GA4, Multi-Touch Attribution, Full-Funnel Marketing, Paid Search, Paid Social