Leilah King-Gotlib
@leilahking-gotlib
Strategic growth marketing leader driving international, revenue-focused transformation.
United KingdomWhat I'm looking for
I am a strategic growth marketing leader with 17+ years’ experience building and reshaping full-funnel marketing to deliver measurable commercial impact across B2B, B2C and B2B2C models. I specialise in customer journey optimisation, GTM strategy, partner-led growth and international market entry.
I have delivered over £25m in revenue through data-led strategy, brand repositioning and partner marketing, including securing 73k+ members in Year 1 at Travel + Leisure Co. and driving +10% YoY B2C revenue growth at Canadian Affair on a static budget. I lead cross-functional teams, optimise marketing organisations and implement full-funnel KPI frameworks to translate business goals into commercial results.
I consult for early-stage founders and enterprises to productise services, launch international GTMs and scale recurring revenue. I am fluent in English, French and Hebrew, and I bring pragmatic, insight-led leadership trusted by founders, MDs and C-level stakeholders during scale-ups, pivots and international expansion.
Experience
Work history, roles, and key accomplishments
Senior Marketing Consultant
LKG Marketing
Jan 2024 - Present (2 years)
Provide strategic growth and GTM marketing consultancy to scale-ups and early-stage firms, launching productised services and securing paid enterprise pilots that drive recurring revenue and expanded customer profiling.
International Marketing Director
Travel + Leisure Co.
Apr 2022 - Jan 2024 (1 year 9 months)
Directed international go-to-market for a D2C/B2B2C travel platform across 7 EMEA/APAC markets, securing 35 B2B partnerships and driving >73k members with +406% YoY transaction growth in Year 1.
Head of Marketing
Canadian Affair
Jan 2018 - Sep 2020 (2 years 8 months)
Rebuilt the marketing function after a business model pivot, delivering +10% YoY B2C revenue on a flat budget and achieving Year 3 B2B sales targets within Year 1 through new trade channels and partner recovery.
Head of International Marketing
Palladium Global Marketing
Jul 2017 - Oct 2017 (3 months)
Led GTM planning, brand strategy and global market research for a luxury palladium jewellery initiative, developing brand architecture and media plans for UK and China markets.
Global Marketing Director
Insignia Group
Mar 2015 - Jul 2017 (2 years 4 months)
Restructured and unified global marketing for luxury financial services, driving a B2B2C launch with a Swiss private bank that delivered 4x premium and 2x super-premium card sales and implemented CRM-integrated e-commerce.
Marketing Manager & VP
Tayelet Travel
Mar 2012 - Jan 2015 (2 years 10 months)
Led marketing and product launch for a luxury inbound tour operator, driving +70% YoY B2C sales growth and achieving 100% B2B trade distribution within 12 months through digital acquisition and partner incentives.
VEEuropean B2B Marketing Manager
Veepee
Jan 2008 - Jan 2011 (3 years)
Led European B2B marketing and digital brand initiatives for UK and France markets, driving partner engagement and digital brand growth during rapid expansion.
Education
Degrees, certifications, and relevant coursework
UTUniversity of Newcastle upon Tyne
Bachelor of Arts (Hons), Business Studies & French
Grade: 2:1
Activities and societies: Year in industry: Marketing Assistant at AdaCore SARL (Paris) and Competitor Researcher at L'Oréal PCI (Paris).
BA (Hons) Business Studies & French with a marketing specialism, including a year in industry with placements in Paris.
Tech stack
Software and tools used professionally
Availability
Location
United KingdomAuthorized to work in
Job categories
Skills
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