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Giovanni Perri

@giovanniperri

Fractional Head of Growth at giovanniperri.com who built RoastMyFlow, an AI browser agent that finds where customer journeys get stuck.

Italy

Message

At giovanniperri.com, I work as a Fractional Head of Growth and growth marketing consultant, helping startups and established businesses build growth strategies, analytics, automation and CRO programmes. I’ve supported more than fifty businesses, including Augmentive and Qured; for Qured, I rebuilt the analytics and ran weekly booking and lead-funnel experiments.

I co-founded RoastMyFlow and built its Python and Playwright browser agent, n8n workflows, Supabase database and OpenAI-powered reports. It moves through a website as a customer would, then reports where it got stuck and what to fix.

Previously, I was Head of Growth at Ideal Flatmate and held growth and acquisition roles at Rebelhack. I’ve also worked in email marketing at Zeta Global, analysing campaigns across international markets.

Experience

Work history, roles, and key accomplishments

Current

Co-founder

Current

RoastMyFlow

Jan 2026 - Present (9 months)

Co-founded an AI product that audits websites by simulating real customer interactions, identifying friction points and providing actionable fixes.

Python Playwright N8n Supabase OpenAI PostHog Stripe Marketing SEO Link Building

Current

Fractional Head of Growth & Growth Marketing Consultant

Current

Giovanni Perri Consulting

Aug 2018 - Present (8 years 2 months)

Independent growth consultancy working with startups and established businesses as an embedded team member, providing strategy, analytics, marketing automation, and CRO services.

Co-founder & Growth Marketer

Magic Beans

May 2024 - May 2026 (2 years)

Co-founded a growth agency focused on conversion, customer journeys, and retention, combining customer research, behavioural science, analytics, CRO, and marketing automation.

Growth Strategy CRO Marketing Automation Analytics Customer Research Behavioral Science Dashboarding Content Marketing

Head of Growth

Ideal Flatmate

Sep 2018 - Jul 2019 (10 months)

Developed and ran data-driven marketing strategies across user acquisition, activation, and retention for a flat-share marketplace.

Paid Acquisition SEO Email Marketing Social Media Analytics CRO Product Collaboration

Senior Growth Project Manager

Rebelhack

Jan 2018 - Aug 2018 (7 months)

Managed client growth projects across the AARRR funnel, ran experiments, and built marketing automation projects.

Project Management AARRR Experimentation Scrum Marketing Automation Autopilot Intercom Sendgrid Mailchimp Paid Acquisition

Senior Growth & Acquisition Manager

Rebelhack

Nov 2016 - Jan 2018 (1 year 2 months)

Managed paid acquisition and budgets across search, display, retargeting, and social for multiple client accounts.

Paid Acquisition Budget Management Landing Pages Email Nurture Growth experimentation Reporting

Growth & Acquisition Manager

Rebelhack

Nov 2015 - Nov 2016 (1 year)

Planned and optimised multichannel acquisition campaigns, built landing pages, and ran experiments with the growth team.

Multi Channel Acquisition Landing Pages Experimentation Growth

Senior Email Marketing Analyst

Zeta Global

Oct 2013 - Nov 2015 (2 years 1 month)

Analysed and optimised email campaigns across seven international markets and a database of over 350 million contacts.

Email Marketing Segmentation Data filtering Creative Testing Deliverability CPC CPA CPM CPS Reporting Team Leadership

Email Marketing Executive & Account Manager

Zeta Global

Mar 2013 - Oct 2013 (7 months)

Managed email marketing for the Italian market across B2B and B2C campaigns, and looked after existing and new clients.

Email Marketing B2B B2C Account Management

Bilingual Member Support Specialist, Marketing Operations

Mansion

Oct 2011 - Mar 2013 (1 year 5 months)

Supported customers and marketing operations, and grew revenue through follow-up and retention activity.

Customer Support Marketing Operations Retention Revenue Growth

Secretary & Administration

Oxford Institute Language Studies

Nov 2007 - Oct 2011 (3 years 11 months)

Helped create marketing campaigns, ran the website and Facebook page, and sent promotions to existing customers.

Marketing Campaigns Website Management Social Media Promotion

Education

Degrees, certifications, and relevant coursework

University of Parma

BSc, Marketing

2006 - 2011

BSc in Marketing from the University of Parma, covering marketing, strategic and trade marketing, statistics, financial mathematics, and commercial law.

ITIS Leonardo da Vinci

Diploma, IT & Computing

2000 - 2005

Diploma in IT & Computing from ITIS Leonardo da Vinci, Parma, covering programming, mathematics, statistics, SQL, HTML, PHP, C/C++, Visual Basic, and electronics.