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Ziad Tayah

@ziadtayah

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I drive ecommerce and fintech growth through performance marketing strategy.

Italy

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What I'm looking for

I'm looking to lead performance marketing and growth strategy for international ecommerce or fintech businesses, building high-performing teams, scaling acquisition across markets, and improving ROAS and CAC.

At Gain, I lead growth planning and high-budget acquisition for international ecommerce and fintech clients across Google, Meta, and app platforms. I build senior client partnerships, uncover opportunities across markets and funnel stages, and develop performance specialists.

Previously, I led global digital strategy at Great Lengths Universal and advised clients at Deloitte Digital, GroupM/WPP, and Criteo. I use testing, audience expansion, creative strategy, and full-funnel planning to scale revenue, improve ROAS, and optimize CAC.

Experience

Work history, roles, and key accomplishments

Current

Performance Director

Current

Gain

May 2021 - Present (5 years 4 months)

Lead strategic direction and growth planning for international clients across ecommerce and fintech. Build and manage senior client relationships, oversee high-budget acquisition strategies across Google, Meta and App platforms, and manage a team of performance specialists.

Performance Marketing Strategy Acquisition and Growth Strategy Customer Relationship Management Team Leadership and Mentoring Strategic Planning and Roadmapping CAC And ROAS Optimization Full funnel strategy Market Expansion and Scaling Budget Management and Forecasting Google Ads Meta Ads Apple Search Ads TikTok Reddit LinkedIn App Marketing and Mobile Growth GA4 Google Tag Manager

Digital Marketing Manager

Great Lengths Universal

Sep 2019 - May 2021 (1 year 8 months)

Defined and executed global digital strategy across multiple markets and distributors. Built and scaled the digital ecosystem including website, CRM and marketing automation, and led digital transformation initiatives.

Digital Strategy CRM Marketing Automation Digital Transformation Budget Management Stakeholder Management

Digital Marketing Senior Consultant

Deloitte Digital

May 2018 - Sep 2019 (1 year 4 months)

Provided strategic consulting on digital marketing and media planning for clients. Conducted business and competitive analysis, developed media strategies across SEO, SEA and CRM channels, and delivered performance analysis and recommendations.

Digital Marketing Media Planning SEO SEA CRM Competitive Analysis Performance Analysis

Digital Marketing Specialist

GroupM / WPP

May 2015 - May 2018 (3 years)

Managed client portfolio including budget, media planning and campaign execution. Coordinated international media activities and executed and optimized paid marketing campaigns across channels.

Media Planning Budget Management Campaign Execution Paid Marketing Reporting Web Analytics

Account Strategist

Criteo

Aug 2014 - Feb 2015 (6 months)

Managed client accounts and delivered campaign reporting and analysis. Executed and optimized retargeting campaigns for ecommerce clients and supported performance improvements through data analysis.

Account Management Campaign Reporting Retargeting Data Analysis Ecommerce