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carmine pisano

@carminepisano1

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Digital marketing specialist focused on growth, analytics, and cross‑functional coordination.

Italy

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What I'm looking for

I am seeking a strategic marketing role where I can drive growth, use analytics to optimize campaigns, collaborate across teams, and scale user acquisition while contributing to product and market expansion.

I am a digital marketing specialist passionate about marketing strategy, communication, and business growth. I combine creativity with strong analytical skills developed across roles in market research, campaign management, and stakeholder coordination.

I have led cross-functional teams and coordinated with external agencies to design, implement, and optimize multi-channel campaigns focused on user acquisition and retention, tracking KPIs such as CPA, CPD, and deposits.

My recent role as Research Manager involved market entry analysis, competitor research, content compliance audits, persona development, and recommendations on culturally appropriate communications and payment workflows.

I work with tools including Google Analytics, AdWords, WordPress, Google Web Designer, Canva, Zapier, Airtable, Tableau, N8N, and basic SQL/HTML/CSS, and I hold advanced digital marketing training and a master-level program in Digital Marketing and Growth Hacking.

Experience

Work history, roles, and key accomplishments

Current

Research Manager

Current

Evoplay

Nov 2024 - Present (11 months)

Conduct market, competitor, payments and compliance analyses for designated operating markets and provided culturally tailored recommendations to support new market entry and content alignment.

Market Research Competitor Analysis Content Compliance Payment Solutions Reporting

Digital Marketing Specialist

Eurobet Italia S.r.l

Apr 2022 - Nov 2024 (2 years 7 months)

Designed, implemented and optimized acquisition and media mix strategies (digital and TV), produced campaign analysis and reports, and coordinated external agencies to improve KPIs such as CPA and deposits.

Digital Marketing Media Planning KPI Analysis Agency Management Content Creation Reporting

Business Advisor

MSX International

Sep 2021 - Mar 2022 (6 months)

Served as liaison between automakers and dealers, developed sales and customer retention strategies, and prepared daily reports to inform marketing and improve customer experience for clients including Ford Italia and Piaggio.

Customer Retention Sales Strategies Stakeholder Management Reporting Content Creation Dealer Relations Data Analysis

Marketing Intern

Fondazione Campania dei Festival

Apr 2021 - Jul 2021 (3 months)

Created and managed online and offline communication materials, conducted target audience analysis, and supported product and service communications across sales networks and end customers.

Content Creation Communication Copywriting CRM Support