Open to opportunities

Arsen Bobiak

@arsenbobiak

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T-Shaped Growth & Product Marketing leader with 10+ years experience.

Italy

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What I'm looking for

I am seeking a role that fosters innovation, encourages data-driven decision-making, and offers opportunities for professional growth within a dynamic team.

I am a T-Shaped Growth & Product Marketing leader with over 10 years of experience in scaling B2B and B2C SaaS companies across Europe and the United States. My expertise lies in architecting revenue engines from the ground up, utilizing a unique blend of data analysis, psychological insights, and AI-powered experiments to optimize the entire go-to-market funnel. I have a proven track record of significantly increasing Monthly Recurring Revenue (MRR) and Annual Recurring Revenue (ARR), while also reducing Customer Acquisition Costs (CAC) and enhancing Customer Lifetime Value (LTV).

Throughout my career, I have held various leadership roles, including Head of Marketing at Euka AI, where I successfully designed a lifecycle engine that resulted in a 50% lift in MRR within just seven months. My experience at Toptal allowed me to own the signup funnel, leading to a 35% reduction in drop-off rates and unlocking a $10M pipeline through innovative marketing strategies. I am passionate about mentoring teams and fostering a culture of growth and experimentation, ensuring that every marketing initiative is data-driven and results-oriented.

Experience

Work history, roles, and key accomplishments

Head of Marketing

Euka AI

Nov 2024 - Jun 2025 (7 months)

Designed a lifecycle engine using HubSpot and GPT sequences, leading to a 50% MRR lift in seven months. Implemented Supabase and Hex.tech analytics for real-time LTV/CAC tracking, reducing reporting time by 80%.

HubSpot GPT Supabase Hex LTV Pricing Strategy Team Leadership SaaS

Senior Growth Marketer

Toptal

Apr 2023 - Oct 2024 (1 year 6 months)

Reduced signup funnel drop-off by 35% and increased MoM CVR through A/B and multivariate tests. Unlocked over $10M in pipeline by launching a new Marketing vertical, encompassing ICP research, SEM, SEO, landing pages, and nurture campaigns.

A B Testing Multivariate Testing SEM SEO Landing Pages ICP Research

Growth Marketing Specialist

Toptal

Mar 2022 - Apr 2023 (1 year 1 month)

Shipped over 200 long-tail SEO/SEM landing pages, doubling organic sign-ups and boosting LTV. Drove an omni-channel CX revamp that lifted revenue per user by 5%.

SEO SEM Landing Pages CX Retargeting LinkedIn Ads Meta Ads LTV

Growth Advisor

Syndicode

Jan 2022 - Dec 2022 (11 months)

Offered growth advisory services to Syndicode. Focused on enhancing digital marketing strategies and optimizing user acquisition funnels.

Growth Strategy Digital Marketing User Acquisition Funnel Optimization Consulting

Growth Advisor

Suggestr

Jan 2022 - Dec 2022 (11 months)

Provided growth advisory services to Suggestr, a YC W22 company. Contributed to strategic growth initiatives and market expansion efforts.

Growth Strategy Market Expansion Business Development Strategic Planning

Growth Marketing Manager

Proxify

Feb 2021 - Mar 2022 (1 year 1 month)

Re-architected the paid and job-board funnel, increasing Senior Engineer hires from 40 to 360 and adding $1.5M ARR. Built an attribution dashboard using GA4 and BigQuery, improving CAC payback visibility from 60 to 14 days.

Paid Advertising GA4 BigQuery CAC Attribution Playbook Development team guidance

PPC Specialist

Spacedeer

Feb 2020 - Feb 2021 (1 year)

Achieved a 69% CAC drop and generated $500k in revenue from YouTube/Meta creative loops. Scaled ads into 8 new regions and built a creative testing framework.

PPC YouTube Ads Meta Ads Creative Testing Franchising CAC Revenue

Digital Strategist

BNP Paribas

Jan 2020 - Dec 2020 (11 months)

Developed and implemented digital strategies for BNP Paribas. Focused on improving online presence and customer engagement.

Digital Strategy Online Presence Customer Engagement Strategic Planning

Digital Marketing Specialist

Early Career

Nov 2015 - Dec 2020 (5 years 1 month)

Founded an eSports coaching community, bootstrapping it to 25k members on VK.com. Operated a boutique PPC agency, successfully selling over 40 franchises for a client.