Open to opportunities

Nicolas Di Santo

@nicolasdisanto

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Digital marketing specialist driving growth with AI-enabled campaigns, automation and strategic branding.

Italy

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What I'm looking for

I seek roles where I can lead performance-driven acquisition and automation projects, apply AI for marketing, and shape brand strategy within collaborative, growth-focused teams.

I am a digital marketing specialist with hands-on experience since 2017, focused on branding, content creation and data-driven growth strategies. I drive multichannel advertising, smart automation and AI-powered campaign optimization to deliver measurable business results.

I have managed large paid-media budgets (up to €200K/month), launched and scaled Google and Microsoft Ads channels with stable 3x ROAS, and implemented advanced HubSpot+WhatsApp automations that boosted engagement and reduced response times. My work includes rebranding projects, funnel optimization, A/B testing and improving landing page conversions.

As a freelancer and in-house specialist, I have improved organic traffic, reduced CPL, increased conversion rates, and led UX and e-commerce improvements. I combine technical tools (GA4, Tag Manager, HubSpot, Wati) with creative direction and AI-driven workflows to accelerate acquisition and retention.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Strategist

Current

Istituto Volta Srl

Jun 2024 - Present (1 year 3 months)

Managed multichannel paid acquisition and automation with monthly ad budgets up to €200K, achieving a 30% reduction in CPL and 25% increase in landing page conversions while maintaining a stable 3x ROAS on Microsoft Ads.

Google Ads Microsoft Ads WhatsApp Automation (Wati)GA4 Funnel Optimization A B Testing Performance Marketing

Current

Digital Marketing Strategist

Current

Freelance

Jan 2022 - Present (3 years 8 months)

Provided branding, content and growth strategies for multiple clients, delivering up to 40% increases in lead generation and 25% boosts in online sales through integrated campaigns.

Brand Strategy Content Creation Social Media SEO Influencer Marketing Paid Advertising Analytics

Digital Marketing & eCommerce Specialist

Aprendio.io

Nov 2023 - Feb 2024 (3 months)

Redesigned e‑commerce UX reducing bounce rate by 23% and built targeted email funnels that increased sales conversions for high‑value products.

Email Marketing Conversion Rate Optimization Analytics SEO A B Testing CRM

Digital Marketing & eCommerce Specialist

iCommLab S.r.l.

Apr 2021 - Aug 2022 (1 year 4 months)

Grew organic traffic by 79% via content and SEO strategies and reduced PPC cost‑per‑click by 10% while increasing newsletter subscribers and sales across channels.

SEO Content Strategy PPC Social Media Marketing Analytics Email Marketing CRO

eCommerce Business Owner

Absure Clothing

May 2017 - Jan 2021 (3 years 8 months)

Launched a streetwear e‑commerce brand using print‑on‑demand, implemented automated email flows to raise repeat purchases by 15% and ran multichannel ads driving a 20% sales uplift.

Email Automation Paid Social Google Ads Reddit Marketing Growth Marketing