Diego Lavatelli

I’m a Senior Performance Marketing professional with 11+ years of experience driving customer acquisition through Paid Search and multi-channel paid media strategies. I’ve managed seven-figure monthly budgets across international markets (UK, Italy, Spain, Germany, Nordics, Canada, Australia, New Zealand) while leading specialist teams and building end-to-end acquisition stacks.

Alongside paid media, I’m hands-on with MarTech: full tracking stack ownership (GA4, GTM server-side, Redtrack, Voluum), advanced Meta pixel implementation with cross-account pixel sharing, and automated multi-source reporting databases. I integrate APIs to keep tracking, attribution, and data-driven reporting clean and actionable.

As a freelance Senior Performance Marketing & MarTech Consultant (Jun 2024–Present), I consistently hit CPA/CPL and ROAS-positive scaling through disciplined bid management, granular audience segmentation, and continuous landing page optimisation. I also build and maintain automated Google Sheets reporting pipelines, develop Python and Apps Script automations for anomaly detection and scheduled reporting, and tailor WordPress landing pages end-to-end.

Previously, as Head of Paid Search & Marketing Technology at LeoVegas and in Senior PPC/MarTech roles at bet365 and Betsson, I led teams, owned €1M+/month Paid Search budgets, and acted as a senior authority on Google Ads and Bing Ads execution. I now integrate AI-enabled automation and GPT-driven analysis to scale acquisition efficiency across digital channels.