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Enrico Forte

@enricoforte

Digital transformation consultant and CEO at Conversion Media, redesigning revenue systems and building a weekly campaign budget-allocation framework.

Italy

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What I'm looking for

I’m interested in project, contractor, fractional or interim work helping companies improve the systems and processes behind commercial execution, customer acquisition, CRM, reporting and delivery. I’m most effective where teams, systems and data flows need to be aligned into a clearer operating model.

At Conversion Media, I co-founded and lead a performance marketing and lead-generation business operating across Italy, Germany and the UK. I redesign the systems connecting acquisition, CRM, client delivery and management reporting, and developed a weekly budget-allocation framework back-tested against 12 weeks of campaign data.

My work includes first-party measurement across GA4, GTM/sGTM and Meta CAPI, as well as defining ownership, QA and escalation across commercial, operational and technical teams. I use AI-assisted prototyping and test fixtures to turn process requirements into working internal tools.

Across projects for Arcaplanet, Feltrinelli Group · IBS.it · Libraccio.it, Il Caffè Italiano and Tannico, I’ve worked on compliance, first-party data, measurement and e-commerce growth. I bring hands-on experience across digital businesses and multi-country operations, aligning teams, systems and data flows into clearer operating models.

Experience

Work history, roles, and key accomplishments

Current

Co-founder & CEO

Current

Conversion Media

Jul 2018 - Present (8 years 3 months)

Co-founded and led a performance marketing and lead-generation business across Italy, Germany, and the UK, overseeing operating systems and transformation initiatives.

GA4 Google Tag Manager Server Side GTM Meta CAPI Google Enhanced Conversions Attribution SQL Data Quality Management Reporting REST APIs Webhooks JSON QA Automation AI Assisted Workflows

Data & Marketing Compliance Consultant

Arcaplanet

Sep 2022 - May 2023 (8 months)

Audited acquisition, CRM, and automation flows, translating gaps in consent, data sharing, retention, and ownership into practical workflow changes.

CRM Automation Compliance Data Governance

Digital Marketing, Measurement & First-Party Data

Feltrinelli Group

Jul 2017 - Dec 2021 (4 years 5 months)

Worked across paid acquisition, conversion measurement, and first-party data during the shift caused by iOS 14.5 and privacy restrictions, including attribution and event deduplication.

Paid Acquisition Conversion analysis First Party Data Attribution Event Deduplication

Growth & Digital Marketing Manager

Il Caffè Italiano

Jul 2014 - Jul 2018 (4 years)

Led full-funnel growth for a scaling e-commerce business, connecting acquisition, SEO, and retention with CRM, customer data, conversion measurement, and reporting.

Growth Marketing SEO CRM Customer Data Conversion analysis Reporting

Growth & Performance Marketing Manager

Tannico

Jul 2013 - Mar 2018 (4 years 8 months)

Led digital acquisition during the early growth of a leading Italian wine e-commerce business, using multi-channel measurement, audience segmentation, and customer-lifecycle optimization.

Performance Marketing Multi Channel Measurement Audience Segmentation Customer Lifecycle Design