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Riccardo Capanna

@riccardocapanna

CRM and marketing automation practitioner building live Klaviyo and Shopify email flows with Python-driven RFM segmentation.

Italy

Message

I built and launched live welcome, abandoned-cart, and win-back email flows for a Shopify store connected to Klaviyo. I used Python to calculate lifecycle stages for the win-back audience and synced them through the Klaviyo API, with consent rules that can block a send but never grant consent.

In my marketing analytics projects, I analyzed customer retention, lifetime value, attribution, and e-commerce customer experience using SQL and Python. One analysis of real Olist reviews identified late delivery as the dominant driver of poor customer experience; I also created a live campaign and CRM performance dashboard.

Experience

Work history, roles, and key accomplishments

Current

CRM & Marketing Automation Projects

Current

Personal projects (GitHub portfolio)

May 2026 - Present (5 months)

Personal GitHub projects (not client work), built with AI-assisted coding: live Klaviyo + Shopify lifecycle flows (welcome with double opt-in, abandoned cart, win-back) driven by Python RFM via API; RFM/CLV on 5,878 real customers (26% drive 71% of revenue) and Markov attribution; Olist CX analysis of ~95,000 reviews (late delivery cuts satisfied-review odds ~80%); EU AI Act audit logging.

Klaviyo Shopify Email Marketing Marketing Automation Python SQL Google Analytics AB Tests

Education

Degrees, certifications, and relevant coursework

24ORE Business School

Bachelor's Degree, Digital Marketing

2023 -

Partner institution for the Digital Marketing Track of the bachelor's degree programme.

Guglielmo Marconi University

Bachelor's Degree, Communication Sciences and Digital Media

2023 -

Pursuing a Bachelor's Degree in Communication Sciences and Digital Media (L-20) with a Digital Marketing Track, in partnership with 24ORE Business School. Expected graduation in 2027.