A challenging role that leverages my marketing and sales expertise to drive business growth and success.
FSLooking for a job
Fabio Sandrin
@fabiosandrin
Strategic and hands-on expertise from 10+ years across startups, mid-sized, and multinational firms.
ItalyWhat I'm looking for
With over 10 years of experience in start-up, mid-size, and multinational organizations, I have developed a strong skill set in product marketing, content creation, analytics and team leadership.
In my previous roles, I have consistently delivered tangible results, including a 10% increase in inbounds and direct bookings YoY. I have also optimized processes by creating templates and automation workflows, resulting in increased efficiency and productivity.
I am well-versed in tools such as Wordpress, Mailchimp, CRM softwares (Hubspot, SugarCRM), Looker Studio, GA4, Google Tag Manager, Ahref, Hotjar.
Experience
Work history, roles, and key accomplishments
WLTeam Lead Events Product Marketing
we.CONECT Global Leaders
Oct 2018 - Mar 2024 (5 years 5 months)
Leading a team in executing product marketing campaigns for 35+ B2B tech events annually:
- Achieved a 10% increase in MQL inbounds and direct bookings YoY through email marketing, social media, chatbot, and retargeting.
- Co-directed a team of 4-16 managers plus interns, overseeing the full employee lifecycle.
- Optimized processes by creating 30+ templates, 40+ automation workflows.
B2BEventsContent MarketingCommunity OutreachGrowth MarketingMultichannel Campaign ManagementTeam LeaderTeam CoordinationMQLEmail MarketingNewslettersWebinarsCampaign ExecutionEmail AutomationSocial Media MarketingSEOProject ManagementCRMLead GenerationB2B MarketingProduct GrowthProduct RoadmapProduct Marketing
MSCountry & Key Account Manager Italy
Milk the Sun
Dec 2014 - Oct 2018 (3 years 10 months)
Establishing an e-commerce platform for trading photovoltaic plants in Italy and develop a network of 20 cross-service affiliate partners:
- Increased accounts acquisition by 20% and retention by 15% YoY.
- Enhanced visibility through editorial content, social media, and newsletters.
- Represented the company at 4 congresses and workshops p.y.
BAPlanning the strategy for 3 global brands and develop promotional materials for key regions:
- Developed brand plans, consumer segmentation, and behavioural analysis.
- Created promotional materials in collaboration with external agencies.
- Planned and executed events at international congresses (2 p.y).
Education
Degrees, certifications, and relevant coursework
Fabio hasn't added their education
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Software and tools used professionally
Availability
Looking for a job
Location
ItalyAuthorized to work in
Portfolio
fabiosandrin.my.canva.site/homeSocial media
Skills
Marketing AnalyticsContent MarketingEvent MarketingSEOGA4Google Tag ManagerTableauHubSpotHotjarWordPressStakeholder ManagementPharmaceuticalPresentation SkillsNewslettersCRMTypeFormBusiness DevelopmentAccount ManagementCustomer SuccessCold CallingB2BEventsCommunity OutreachGrowth MarketingMultichannel Campaign ManagementTeam LeaderTeam CoordinationMQLEmail MarketingWebinarsCampaign ExecutionEmail AutomationSocial Media MarketingAccount ManagerProspectingSales PresentationsNegotiationEditorialUpsellingContent CreationBrand ManagerDigital MarketingStrategic MarketingProject ManagementProduct StrategyLead GenerationB2B MarketingProduct GrowthProduct RoadmapProduct Marketing
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