Fabio Sandrin

TARGET: Drive online marketing and sales activities to increase qualified leads, visibility, and business opportunities:
- Online marketing strategy development, website relaunch, CRM integration, newsletter and SEA campaigns
- Sales network support, SQL and distributor research, order management and invoicing.
- Trade show and social media management

Leading a team in executing product marketing campaigns for 35+ B2B tech events annually:
- Achieved a 10% increase in MQL inbounds and direct bookings YoY through email marketing, social media, chatbot, and retargeting.
- Co-directed a team of 4-16 managers plus interns, overseeing the full employee lifecycle.
- Optimized processes by creating 30+ templates, 40+ automation workflows.

Establishing an e-commerce platform for trading photovoltaic plants in Italy and develop a network of 20 cross-service affiliate partners:
- Increased accounts acquisition by 20% and retention by 15% YoY.
- Enhanced visibility through editorial content, social media, and newsletters.
- Represented the company at 4 congresses and workshops p.y.

Planning the strategy for 3 global brands and develop promotional materials for key regions:
- Developed brand plans, consumer segmentation, and behavioural analysis.
- Created promotional materials in collaboration with external agencies.
- Planned and executed events at international congresses (2 p.y).

Full-time professional training on the use and implementation of data analytics tools and marketing technologies:
- Tracking tools such as GA4, Google Tag Manager, Ad Performance Tracking
- Data visualisation and Analysis: case studies on database query using SQL/Python fundamentals and visualization with Looker Studio
- SEO, agile project management and fundamentals of GDPR, UX, Javascript/HTML