Open to opportunities

Christopher Greco

@christophergreco

Message

Head of Product Marketing at Codility | AI-Native GTM, Developer Tools, B2B SaaS & Full-Stack GTM

Italy

Message

What I'm looking for

Looking for a challenging role that leverages my leadership and expertise in Marketing, growth strategies, and technology to drive revenue growth and customer engagement.

I lead product marketing and GTM strategy for technical AI, developer tools, and B2B SaaS companies.

At Codility, I own full-stack GTM scope across positioning, messaging, launches, brand, content, social communications, sales enablement, competitive intelligence, executive narratives, and market education.

I’m strongest in engineering-led companies where the product is technically deep, the market is changing quickly, and the GTM system needs to turn complexity into clear buyer belief.

Across Codility, Toloka, MINT, Wonderflow, IBM, and my own agency, I’ve built marketing and product marketing functions from zero, launched new categories and products, supported enterprise sales motions, and created GTM systems for AI, developer tools, advertising technology, customer intelligence, and cloud.

I’m especially interested in the next generation of marketing leadership: AI-native operators who build systems, not just campaigns.

Based in Rome (Italy), with GTM experience across EMEA, the UK, and North America.

Core areas: Product Marketing, GTM Strategy, GTM Engineering, AI, Developer Tools, B2B SaaS, Category Strategy, Competitive Intelligence, Positioning, Sales Enablement, Lifecycle Marketing, Demand Generation, Brand, Social Communications, ABM, PLG, Analyst Relations.

Experience

Work history, roles, and key accomplishments

Current

Head of Product Marketing

Current

Codility

Feb 2026 - Present (3 months)

Lead full-stack product marketing and go-to-market across positioning, messaging, launches, brand/content/social, sales enablement, and competitive intelligence. Shape enterprise and mid-market narratives around AI-assisted engineering, technical assessment, skills intelligence, and hiring decision quality.

Stakeholder Management Positioning & Messaging Product Marketing Competitive Intelligence

Product Marketing Lead

Toloka

Oct 2023 - Feb 2026 (2 years 4 months)

Defined go-to-market strategy for AI safety, model evaluation, RLHF, and agentic AI evaluation, translating technical capabilities into enterprise buyer value. Launched Mindrift from zero to 15,000 PhD/MSc experts, reducing CAC by 35% and improving 90-day retention by 10 percentage points.

Human In The Loop Workflows Lifecycle Marketing AI safety positioning RLHF & agent evaluation Enterprise sales enablement Model Evaluation Thought Leadership PR & media relations Product Marketing GTM Strategy

Senior Manager, Product Marketing

MINT

May 2022 - Sep 2023 (1 year 4 months)

Built the product marketing and demand generation function from zero to 8 people and positioned the Advertising Resource Management category with analyst relations and PR. Increased marketing-sourced bookings from ~20% to ~90%, reduced CAC by 35%, grew SQLs 30x, and helped compress enterprise sales cycles from 12 to 6 months.

Analyst Relations Enterprise SaaS GTM ABM campaigns ICP refinement & attribution Sales enablement systems Partner co marketing co sell ROI calculators & battlecards Product Marketing

Product Marketing Manager

MINT

Dec 2021 - May 2022 (5 months)

Supported the buildout of the first product marketing motion across positioning, messaging, content, sales enablement, competitive intelligence, and product launches. Translated a complex enterprise SaaS platform and 500+ integrations into outcome-led narratives for global advertisers.

Sales Enablement Content Strategy Positioning & Messaging Enterprise narratives Go to market launches Stakeholder collaboration Product Marketing Stakeholder Collaboration

Digital Content Specialist, EMEA

IBM

Jul 2019 - Dec 2020 (1 year 5 months)

Led product marketing content strategy across 15 EMEA markets supporting executive narratives for IBM’s AI and Cloud portfolio. Coordinated the Mayflower Autonomous Ship launch with a cross-functional team of 15, securing 50+ tier-1 media placements and reducing regional localization costs by 20%.

Stakeholder Management Event Coordination Product marketing content strategy Multi market communications AI & cloud messaging Executive narrative development PR & media relations Analyst PR agency collaboration

Co-Founder & Head of Demand Generation

PcBrain

Oct 2014 - Dec 2018 (4 years 2 months)

• Founded and scaled a demand generation agency to 1.2M GBP ARR with 22% EBITDA margins while completing an undergraduate degree.
• Led client acquisition, campaign strategy, and performance marketing for 40+ mid-market and enterprise clients across B2C tech, retail, and professional services.