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Christopher GrecoCG
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Christopher Greco

@christophergreco

Head of Marketing | Product Marketing Director | 10+ Years Growing Enterprise AI, Data & B2B SaaS

Italy
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What I'm looking for

Looking for a challenging role that leverages my leadership and expertise in Marketing, growth strategies, and technology to drive revenue growth and customer engagement.

Driving adoption for AI platforms through customer-centric GTM strategies.

At Toloka I partner with engineering, product, and sales teams to scale Generative AI solutions globally. My focus: turning technical innovation into measurable growth.

Recent Impact:
- Drove 100X user growth for an AI data platform by aligning product launches with enterprise automation needs.
- Built CRM frameworks that boosted client retention by 75% through personalized lifecycle campaigns.
- Integrated GPT-4o and Claude APIs to automate customer feedback analysis, cutting insight generation time by 50%.

Earlier Wins:
- Tripled Fortune 500 adoption for a SaaS platform at MINT by refining vertical-specific positioning.
- Modernized IBM’s cloud storytelling in EMEA, generating 45% more qualified leads through data-driven content.

Let’s connect if you’re: Scaling AI/SaaS products, optimizing GTM engines, or exploring LLM-driven growth strategies.

Experience

Work history, roles, and key accomplishments

Toloka logoTO
Current

Sr Director Product Marketing, Field

Oct 2023 - Present (1 year 11 months)

• Accelerated enterprise pipeline by repositioning AI safety to executive outcomes (risk, time‑to‑quality, compliance) and executing EMEA/NA ABM programs.
• Launched Mindrift expert-contributor GTM, recruiting 15,000 PhD/MSc experts; reduced CAC 35% and increased 90-day retention by 10pp.
• Ran ABM and field initiatives that sourced recurring six‑figure deals across EMEA and North America.

MINT logoMI

Senior Product Marketing Manager

MINT

Dec 2021 - Sep 2023 (1 year 9 months)

• Grew the marketing org from 1 to 8, reduced CAC by 35%, and tripled SQL pipeline within 15 months through positioning, modular enablement, and attribution‑led budget reallocation.
• Defined the “Advertising Resource Management” category; Gartner recognition and 100+ earned media mentions supported a $150M ARR run rate.

Wonderflow logoWO

Product Marketing Manager

Wonderflow

Jan 2021 - Dec 2021 (11 months)

• Built the PMM function from 0 to 3, tripled MQLs, and underpinned a $20M Series A with positioning, launches, and sales enablement.
• Enabled partner sellers with modular assets and plays, improving ACV by 18%, conversion rates, and coverage.

IBM logoIB

Digital Content Specialist, EMEA

Jan 2019 - Jan 2021 (2 years)

• Led AI and cloud brand communications across 15 EMEA markets, aligning message architecture and editorial calendar to growth priorities; influenced $175M in pipeline.
• Built an enterprise content engine (thought leadership, solution briefs, executive POVs) that lifted engagement and improved sales accept rates; reduced localization costs by 20%.

Education

Degrees, certifications, and relevant coursework

Coventry University logoCU

Coventry University

Bachelor of Arts, Photography with Professional Enhancement

2014 - 2018

Grade: Upper Second-Class Honours

Universidad de Málaga logoUM

Universidad de Málaga

Exchange Program

2016 - 2017

Participated in the Erasmus+ Exchange Program, enhancing cultural and academic experiences in a different educational environment.

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Christopher Greco - Sr Director Product Marketing, Field - Toloka | Himalayas