Looking for a challenging role that leverages my leadership and expertise in Marketing, growth strategies, and technology to drive revenue growth and customer engagement.
Christopher Greco
@christophergreco
Head of Marketing | Product Marketing Director | 10+ Years Growing Enterprise AI, Data & B2B SaaS
What I'm looking for
Driving adoption for AI platforms through customer-centric GTM strategies.
At Toloka I partner with engineering, product, and sales teams to scale Generative AI solutions globally. My focus: turning technical innovation into measurable growth.
Recent Impact:
- Drove 100X user growth for an AI data platform by aligning product launches with enterprise automation needs.
- Built CRM frameworks that boosted client retention by 75% through personalized lifecycle campaigns.
- Integrated GPT-4o and Claude APIs to automate customer feedback analysis, cutting insight generation time by 50%.
Earlier Wins:
- Tripled Fortune 500 adoption for a SaaS platform at MINT by refining vertical-specific positioning.
- Modernized IBM’s cloud storytelling in EMEA, generating 45% more qualified leads through data-driven content.
Let’s connect if you’re: Scaling AI/SaaS products, optimizing GTM engines, or exploring LLM-driven growth strategies.
Experience
Work history, roles, and key accomplishments
• Led end-to-end GTM strategy for a Generative AI data production platform, achieving 100X user growth by aligning product launches with enterprise automation pain points.
• Optimized global budget allocation, driving 30% ROI through performance-based resource prioritization.
• Led global product marketing and go-to-market strategy for Toloka's AI-driven hybrid labeling solution, aligning product development with market needs
• Expanded the brand's presence across Europe, Africa, APAC, North America, and LATAM, driving an increase in market share within a highly competitive market
Senior Product Marketing Manager
MINT
Dec 2021 - Sep 2023 (1 year 9 months)
• Tripled Fortune 500 adoption in SaaS and enterprise software verticals through vertical-specific positioning.
• Designed data-driven campaigns for cloud-native solutions with 500+ integrations, increasing lead
conversion by 35%.
• Orchestrated global PR/event initiatives with Product teams, expanding campaign reach by 20% across 6
markets.
Product Marketing Manager
Wonderflow
Jan 2021 - Dec 2021 (11 months)
• Launched AI-driven analytics platform, improving conversion rates by 25% through persona-based
messaging.
• Secured 8 strategic partnerships, capturing 40% regional market share via co-marketing programs
• Transformed EMEA cloud solution content strategy, generating 45% more qualified leads through
SEO-optimized storytelling.
• Streamlined regional/corporate messaging alignment, accelerating campaign deployment by 3 weeks.
Marketing & Sales Manager
PcBrain Media
Dec 2014 - Dec 2018 (4 years)
• Revitalized inbound marketing strategies, boosting website traffic by 200% and affiliate revenue by 150%.
• Forged 25+ tech partnerships, establishing market leadership through thought leadership content.
Education
Degrees, certifications, and relevant coursework
Coventry University
Bachelor of Arts, Photography with Professional Enhancement
2014 - 2018
Grade: Upper Second-Class Honours
Universidad de Málaga
Exchange Program
2016 - 2017
Participated in the Erasmus+ Exchange Program, enhancing cultural and academic experiences in a different educational environment.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Social media
Job categories
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