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Ivo Riccio

@ivoriccio

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I build data-driven growth strategies that connect marketing, sales, and customer experience.

Italy

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What I'm looking for

I'm looking to lead data-driven growth initiatives that connect marketing, sales, CRM, and customer experience, with responsibility for acquisition, conversion, retention, brand positioning, and measurable commercial impact.

I've led digital growth for ElbaTravel, generating over €900,000 in value, acquiring more than 10,000 email leads, and expanding international market activity with a focus on Northern Europe.

At Massaflex, I integrated marketing, CRM, and retail sales across the customer journey. I centralized a database of 4,000+ contacts, implemented automation workflows, and defined a strategy estimated to deliver more than €240,000 in annual impact.

I've also led digital strategy for Fondazione Palazzo Strozzi and progressive team and project roles at Visit Tuscany, combining paid media, SEO, CRM, analytics, brand positioning, and conversion optimization.

Experience

Work history, roles, and key accomplishments

Marketing & Growth Consultant

Massaflex

Mar 2023 - Mar 2026 (3 years)

Defined and implemented growth strategies integrating marketing, CRM, and retail sales. Built a centralized customer database of 4,000+ contacts and implemented CRM workflows, improving lead management and conversion processes.