EDWARD MULWA
@edwardmulwa
Results-oriented Sales and Marketing Manager with 11 years of experience.
What I'm looking for
I am a results-oriented Sales and Marketing Manager with over 11 years of experience in developing and executing sales and marketing strategies. My expertise lies in conducting market research and analyzing data to drive business growth. I have a proven track record of delivering high-quality marketing campaigns that exceed business objectives.
Throughout my career, I have demonstrated expertise in identifying customer needs and preferences, analyzing market trends, and developing marketing plans that meet or exceed business goals. I am also an AI sales and marketing tools expert, which has enabled me to generate significant leads and close numerous B2B deals. My achievements include increasing lead generation by 25% and conversion rates by 15% in my previous roles.
I thrive on building strong relationships with clients and ensuring high levels of customer satisfaction. My collaborative approach has led to successful multi-channel marketing campaigns, resulting in substantial revenue growth. I am passionate about leveraging my skills to contribute to a dynamic team and drive business success.
Experience
Work history, roles, and key accomplishments
Country Sales and Marketing Manager
YourHost.io
Jul 2024 - Sep 2024 (2 months)
As Country Sales and Marketing Manager, I developed and implemented sales strategies to achieve revenue targets, generated leads through various channels, and maintained strong client relationships. I conducted market analysis and prepared sales reports to guide decision-making, ensuring high customer satisfaction.
Country Sales Manager
Blueberry Travels Group
Jan 2022 - Feb 2023 (1 year 1 month)
In my role as Country Sales Manager, I executed targeted sales campaigns that increased lead generation and conversion rates. I led cross-functional teams to enhance revenue and implemented KPI tracking to measure campaign effectiveness, resulting in significant ROI improvements.
Country Sales Manager
Neeyamo.com
Feb 2021 - Nov 2022 (1 year 9 months)
As Country Sales Manager, I developed a database of prospective customers, conducted outreach to C-Suite professionals, and participated in marketing events to enhance brand awareness. My efforts led to increased lead generation and successful bid submissions.
Sales Manager
ATS Travel Group
Apr 2020 - Apr 2022 (1 year 11 months)
In my role as Sales Manager, I focused on customer relationship management and executed sales objectives that exceeded targets. I negotiated contracts and studied market trends to capitalize on opportunities, resulting in significant revenue growth.
Marketing Manager
Satguru Travel Group
Feb 2018 - Apr 2020 (2 years 2 months)
As Marketing Manager, I developed marketing strategies that increased sales and managed customer queries to ensure satisfaction. I also trained a team of professionals and managed significant budgets, achieving high returns on investment.
Marketing Manager
Gamemania.cc
Nov 2016 - Nov 2017 (1 year)
In my role as Marketing Manager, I developed branding objectives and marketing strategies to enhance product visibility. I engaged with customers on social media and collaborated with teams to implement innovative business models.
Team Leader
PEPSI or SBC
Nov 2012 - Nov 2013 (1 year)
As Team Leader, I managed a team focused on developing strategic plans and improving customer satisfaction. I ensured operational efficiency through effective communication and training, while implementing marketing programs.
Education
Degrees, certifications, and relevant coursework
Kenyatta University
Masters of Business Administration, Marketing
2021 -
Completed rigorous coursework in marketing strategy, consumer behavior, branding, digital marketing, and data analysis, among other relevant topics. Developed skills in market research, product development, and creating effective marketing campaigns for a variety of industries. Participated in team projects, collaborating with fellow students to develop strategic marketing plans and present them t
Udacity
Certification, Artificial Intelligence
2022 - 2023
Completed an introductory course on Generative AI with Google Cloud, focusing on the principles and applications of AI technologies. Gained insights into the use of AI in various business contexts and learned how to leverage AI tools for marketing and sales strategies.
McKinsey & Company
Certification, Leadership
2021 - 2022
Participated in the Forward program on Leadership skills, developing skills in communication, problem-solving, and decision-making. Learned strategies for effective team management and conflict resolution. Studied leadership theories and applied them in real-world scenarios. Completed coursework in strategic planning and goal-setting. Received mentorship from experienced leaders in various industr
Microsoft
Certification, Sales
2019 - 2020
Achieved accreditation as a Sales Professional in Thin Client Solutions, focusing on negotiation and business relationship management skills. Gained knowledge and expertise in sales strategies and client engagement.
Kenyatta University
Bachelor of Science, Resource Conservation
2012 - 2016
Completed relevant coursework such as Sustainable Resource Management, Environmental Law, and Ecological Restoration. Participated in fieldwork and research projects related to conservation and sustainability. Developed strong analytical and problem-solving skills through coursework and research. Gained knowledge of environmental regulations and policies. Worked on group projects to develop sustai
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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