At GTM & Revenue Systems, I work with founders and revenue leaders to improve sales processes, CRM structures, qualification, and forecasting. I connected Salesforce and HubSpot with enrichment and outbound tools, and introduced AI-assisted workflows that reduced manual prospecting work by 80%.
At JOIN Experience, I led the launch and expansion of the Belgian market, building the local commercial operation from the ground up. I recruited and structured teams, introduced performance reporting, and adapted commercial strategy to local customers.
At Fragapane Workshop, I built and ran a specialist engineering business, taking responsibility for sales, client relationships, operations, and P&L. Direct customer acquisition and project delivery grew the business to six-figure annual revenue.
At ENI Gas & Oil (via Appco Group), I led a 25-person sales unit responsible for more than 15,000 annual contracts and €60M+ in contract value. Earlier, at Leica Geosystems, I sold technical solutions to engineering customers and supported the process from discovery through close.

