Eric Holly

Operate as an embedded revenue and GTM leader for SaaS and tech-enabled companies that need to rebuild, stabilize, or scale sales execution. Own sales process, CRM architecture, funnel diagnostics, forecasting cadence, and performance management across inbound, outbound, and lifecycle motions while evaluating the right full-time revenue leadership role.

• Rebuilt inbound and outbound revenue syst

Expanded from VP of Sales into COO ownership, leading revenue operations, onboarding, customer experience, support, and cross-functional execution as Zenplace scaled from an early property management business toward a SaaS-enabled operating model.

• Led a 27-person cross-functional organization across sales, onboarding, operations, support, CX, and marketing.
• Owned the operating cadence connect

Built Zenplace’s first repeatable revenue engine across sales hiring, outbound execution, inbound conversion, referral channels, CRM infrastructure, and sales operations.

• Scaled Zenplace from near-zero revenue to its first $1M+ ARR year within 12 months.
• Built and managed a remote SDR team in the Philippines for high-volume lead generation, data sourcing, and market expansion.
• Implemented s

Built Direct Surety’s revenue engine and digital surety distribution workflow from the ground up, helping move a traditionally paper-heavy bond placement process online. The platform distributed contract, commercial, license, permit, and credit-driven bond products through major surety partners including Liberty Mutual Surety, Allied World, Markel, and other carriers. Owned sales execution, Salesf

Brought in to improve sales productivity at an established industrial packaging and processing equipment company serving enterprise manufacturing customers including Kraft, Unilever, and Mars Wrigley.

After joining, I diagnosed that the core issue was not call volume alone. Sales execution was constrained by engineer-led deal ownership, unclear AE authority, inconsistent outbound coverage, and we

Progressed from frontline outbound caller into branch, site, and multi-site sales operations leadership across professional fundraising organizations operating in regulated, high-volume outbound environments.

This period shaped my operating philosophy: revenue performance depends on the full system, not just rep activity. I owned the practical levers behind production, including hiring, training,

Progressed from frontline outbound caller into multi-site sales operations leadership, managing teams of up to 200 reps and approximately $8M in annual revenue.

Bachelor of Business Administration in Business Administration and Management from the University of Wisconsin-Madison.