Rolando López

Owned end-to-end sales and growth execution (pipeline + revenue), closing and expanding $250K+ annualized programs through full-cycle discovery to negotiation. Built a pipeline engine and forecasting dashboards, improved ABM and outbound narratives, and standardized sales-to-delivery handoff to reduce rework and stabilize early performance.

Drove sales strategy to achieve 800% client growth securing $4M in funding and cut churn by 90% while leading a team of 10. Built sales workflows, communication infrastructure, and revenue tracking in Google Sheets to improve lead nurturing, forecasting, and client longevity.

Increased leads by 35%, converted 40% of cold leads, and closed 50% while lifting product engagement by 20% with a team of 10. Built multi-channel outreach, improved deal closure with training and best practices, and launched 3 product features to increase engagement and retention.

Drove B2B deals with 35% YoY growth, improving email open rates by 50%, conversion by 25%, and SEO rankings by 40%. Managed 11,000+ leads, increased conversion with lead scoring, and partnered with digital marketing to improve organic visibility and web leads.

Increased qualified leads by 20% using Salesforce and achieved 15% more deal closures through tech integrations and targeted outreach. Spearheaded projects across 25+ countries while supporting sales outcomes through lead qualification and pipeline execution.

Built a business and sales model for selling pre-fabricated steel homes, including market segmentation and lead-to-close pipeline design. Provided financing solutions, trained sales teams in niche real estate techniques, and negotiated partnerships with developers, contractors, and investors.

Developed and implemented sales and growth strategies for a short-term rental business, advising on lead generation and sales-funnel optimization to increase conversion. Designed targeted digital marketing campaigns and consulted on CRM tools and automation to improve follow-up and retention.

Designed and optimized the sales pipeline for SaaS and digital solutions, improving efficiency and client acquisition through outreach and conversion strategies. Trained sales teams in SaaS-specific selling and delivered competitive positioning insights to support sustained growth and higher qualified leads.

Provided consulting on client acquisition, sales pipeline optimization, and revenue growth across multi-industry digital marketing services. Conducted market analysis, advised on targeted advertising and content strategies, and helped structure B2B partnerships to drive increased contract signings.

Earned a Bachelor’s degree in Finance and Financial Management from Augustana College.