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Steve Kucklinca

@stevekucklinca

GTM operations leader at Provarity who connected Salesforce campaign, lead, and pipeline data, contributing to 20% revenue growth.

United States

Message

At Provarity, I run Sales Ops, Marketing Ops, IT, and Customer Success & Support as four parallel workstreams. I connected Salesforce campaign, lead, and pipeline data so sales and marketing could measure results together, contributing to a 20% increase in revenue.

I took Salesforce CPQ from deployment to everyday deal quoting and connected Claude to Salesforce and Zoom to draft opportunity updates from sales-call transcripts. That work grew into AI-assisted automation across six systems, cutting manual marketing operations work by roughly 30%; I also helped Provarity achieve SOC 2 Type I certification and maintain Type II compliance.

Experience

Work history, roles, and key accomplishments

Current

Director of IT and Sales Operations

Current

Provarity, Inc.

Apr 2020 - Present (6 years 5 months)

Oversees Sales Ops, Marketing Ops, IT Infrastructure, and Customer Success & Support as four parallel workstreams. Led Salesforce marketing projects, CPQ deployment, Zendesk-to-Freshdesk migration, and AI automation across six systems, contributing to a 20% increase in revenue and 25% cost reduction.

Salesforce Salesforce CPQ Marketo HubSpot Zendesk Freshdesk Claude Zoom Gong Syncari Datadog Okta Coro SOC2 GDPR IT Security AI Automation API Integration

Sr. Marketing Operations Manager

PubNub, Inc.

Oct 2018 - Jan 2020 (1 year 3 months)

Migrated marketing automation from Pardot to Marketo in six weeks, rebuilt lead scoring, and built executive revenue dashboards with Sales Ops and BI/Analytics. Improved demand generation handoff and data hygiene across Salesforce, Google Analytics, and Marketo.

Marketo Pardot Salesforce Lead Scoring Demand Generation Data Hygiene Google Analytics Executive Dashboards

Digital Marketing Manager

Kiteworks

Aug 2016 - Sep 2018 (2 years 1 month)

Ran digital campaigns across paid search, email, social, and direct response in multiple geographies. Migrated marketing automation from Marketo to HubSpot in two weeks and refined lead scoring criteria to improve lead quality.

Paid Search Email Marketing Social Media Direct Response Marketo HubSpot Lead Scoring

Marketing Program/Operations Manager

Conviva, Inc.

Feb 2015 - Jul 2016 (1 year 5 months)

Owned campaign strategy, budget, and execution across events, email, SEO/SEM, paid search, social, and telemarketing. Migrated marketing automation from HubSpot to Marketo and set up the first lead scoring model.

Campaign Management Budget Management Events Email Marketing SEO SEM Paid Search Social Media Telemarketing HubSpot Marketo Lead Scoring

Sales Operations Manager

BlueSnap

Jan 2012 - Dec 2015 (3 years 11 months)

Managed Salesforce org growth from 4 to over 100 seats, building operational and administrative design as Certified Admin and Advanced Admin. Built executive reporting dashboards and pipeline visualizations for Inside and Field Sales.

Salesforce Salesforce Administration Executive Reporting Pipeline Management Sales Operations