Eric Brown

I managed and coached a team of analysts with responsibilities for training, delegating tasks and managing projects. I also coordinated with the executive team and stakeholders to set goals, track performance metrics, answer pressing questions and influence decision-making.

I lead all analytics tasks for the product management team, including tagging for data collection, debugging, triage of tasks, A/B test design and Business Intelligence Reporting. I also worked hands-on to implement all product launches including specification, tagging and creation of insights and self-service reports.

I streamlined marketing tagging process resulting in a 75% faster tagging process for the marketing team. I also developed data pipelines for user journey and ad spend optimization using data sources such as Adobe Analytics, Google Ads, Salesforce CRM and tactics such as statistical analysis. Lastly, I led a team of engineers in improving ETL processing enabling marketing attribution analysis.

Debugged and troubleshooted cloud-based reporting cubes and data sources using Apache Hive. I also carried out quantitative and competitive analyses with data manipulation tools such as Presto and Tableau.

Created and implemented a roadmap for creating an analytics practice from the ground up utilizing tools such as GA360, Google BigQuery and Tableau. Designed a tagging taxonomy for KPI measurement/data governance and developed A/B testing plans to optimize conversions and marketing activities. Created forecasts and marketing attribution reporting using statistical analysis.

Supervised the Data Engineering team to create an attribution marketing database system using UTM campaign tracking in a time prior to GA360 Multi-Channel Funnel reports. Lead analytical presentations for multiple shareholders including executives, marketers and content creators.

Provided customer-facing consulting for a book of up to 25 clients for a SaaS company. Led sales calls acting as sales consultant for prospective clients. Mentored all new analytics hires on client interaction, time management and advanced excel skills.